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MetraTech's Metanga to Present at Cloud Computing Expo

"Monetizing SaaS Relationships in the Cloud" Session Part of Extended Education Program on Critical Issues Facing ISVs (November 07, 2011)

WALTHAM, MA -- (Marketwire) -- 11/07/11 -- MetraTech Corp., the leading provider of agreements-based billing (ABB™) and compensation solutions, today announced it will present a session at the Cloud Computing Expo being held at the Santa Clara Convention Center November 7 through 10. The "Monetizing SaaS Relationships in the Cloud" discussion will take place in the demo booth on the show floor on November 8 at 11:55 AM. All attendees interested in best practices for monetizing cloud-based offerings are welcome to attend. MetraTech is also exhibiting its multi-tenant software-as-a-service (SaaS)-based billing solution Metanga in booth #421.

"Many of the ISVs we talk with everyday are in some stage of migration to the cloud," said Mark Dudman, executive vice president and general manager of MetraTech's Metanga business unit. "Unfortunately, few of them are able to answer difficult questions about customer on-boarding, pricing and service under this new business model. We help our clients address these concerns and plan to discuss the topic in depth at the Cloud Computing Expo."

As organizations adopt cloud-based delivery of services, they face questions about the impact of that shift on every daily business process. Adopting a software-as-a-service (SaaS) model presents more than just technological challenges; ISVs must also determine how they will price SaaS products, how they will deliver customer service economically, how they will roll out new products, and how they will empower customers to embrace self-service practices. MetraTech's multi-tenant, cloud-based service Metanga addresses those issues and lets SaaS and cloud companies monetize their offerings for greater return and ease of use.

Among Metanga's other educational offerings are:

  • "Cloud and SaaS Moment" videos, detailing strategies to measure, analyze and adjust metrics such as pricing SaaS applications, customer acquisition costs (CAC), lifetime value (LTV) and more.
  • The Metanga Advisory Program, offering discounted billing and monetization solutions in exchange for feedback and insight into new user experience models, solutions and advanced features.
  • Metanga MetaBlog, a semiweekly source of news, ideas and best practices for companies operating in the cloud and delivering via SaaS.

About MetraTech
MetraTech Corp. offers an innovative approach to billing, compensation and self-care. We empower organizations to embrace change through a unique agreements-based billing (ABB™) and compensation solution that models and supports fluid, personalized multi-party agreements. We automate business processes and business models to address rapidly changing or complex business strategies. Our products are deployed globally, and our customers use MetraTech to securely collect revenue, compensate partners and manage their customer lifecycles in 12 languages, 28 currencies and 90 countries. Customers include The Depository Trust and Clearing Corporation (DTCC), CETIP, The City of Chicago, Concur, Microsoft, PGi, OnStream (National Grid), and Telus. The company is headquartered in Boston, with offices in San Francisco, Munich, Paris, Rio de Janeiro and London. MetraTech is a venture-backed, privately held company whose investors include Accel Partners, Bessemer Venture Partners, Meritech Capital and Vesbridge Partners. For more information, please visit and

MetraTech Media Contact:
Erin Rohr
Metis Communications
(617) 236-0500

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Related Keywords: MetraTech, Metanga, Mark Dudman, Cloud Computing, SaaS, Online billing, booth #421, Marketwire, , Business, Other,

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