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Metia Produces Convenient AmazonFresh Mobile Grocery Shopping Experience for Seattle iPhone Users

Quickly and Easily Order Groceries From Anywhere Using the New AmazonFresh iPhone App (November 02, 2011)

KIRKLAND, WA -- (Marketwire) -- 11/02/11 -- Metia/Seattle, one of the Northwest's largest digital agencies and part of the global digital marketing agency Metia Group, announced the release of the AmazonFresh iPhone mobile shopping application for AmazonFresh, the popular online grocery shopping service provided by Amazon.com. The iPhone app joins the existing AmazonFresh Windows and Android mobile applications in providing convenient shopping for all your grocery needs and more on the go. The app is available in the iPhone App Store and the service is available throughout Seattle and surrounding suburbs.

The AmazonFresh application for the iPhone offers a convenience not available with conventional grocery shopping. AmazonFresh customers can quickly and easily order groceries and thousands of other Amazon.com items and schedule deliveries from anywhere. Further, they can find all their items quickly and easily using the application's simple and clean-looking interface, speedy search and fast image loads. Customers can have a coffee maker, toy or movie delivered the same day along with their bread and toothpaste.

The application takes full advantage of the look, feel and advanced functionality of the iPhone. For example, with just two taps shoppers can use their iPhone's camera to scan an item's barcode and automatically add it to their current or future shopping list.

"We wanted to create a high-performance mobile experience where all AmazonFresh shoppers -- whether they use an Android, Windows Phone, or iPhone -- can readily access our service on the go," said Aaron King of AmazonFresh. "Metia has created intuitive, easy-to-navigate applications for our mobile customers, and the new iPhone application is no exception."


Metia knew that the AmazonFresh iPhone application needed to provide on-the-go customers with a fast, high quality shopping experience. The application uses a simple design with a clean interface, and takes advantage of the iPhone hardware to maximize speed and efficiency. Intuitive and informative search features make it easy to find items. After finding an item, shoppers can simply tap it to view the product page, which includes details such as ingredients and nutrition facts or add it directly to their order.

"When we designed the AmazonFresh iPhone application, we ensured that users can experience the same convenience of shopping for groceries that Windows Phone and Android users have been enjoying since those apps were released earlier this year," said Andrew Martin, Vice President at Metia/Seattle. "Now the most common shopping tasks are made easy using just an iPhone."

For more information about the AmazonFresh iPhone app, go to http://itunes.apple.com/us/app/amazonfresh/id474067631?ls=1&mt=8

About Metia
Digital marketing leader Metia/Seattle is the North American headquarters of global agency Metia Group, headquartered in London with additional offices in New York and Singapore. As digital craftsmen, Metia/Seattle blends a deep understanding of technology with strategy, creative, content, analytics and optimization. Their results-focused digital marketing solutions are used by brands including Microsoft and AT&T in websites, email, social, digital applications and other online communication programs. Visit www.Metia.com and www.twitter.com/metiasea. Images are available upon request.

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CONTACT:

Deborah Hanamura
Director of Marketing
Metia
Phone: (425) 629-5896
E-mail: Email Contact


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