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Metatron/iMobilize (MRNJ) Revenue Update and Case Study of Advertising in Free Apps(January 22, 2011)
SAN DIEGO, CA -- (Marketwire) -- 01/22/11 -- Metatron, Inc. (PINKSHEETS: MRNJ)
The preliminary results are in for case studies of paid apps converted to free apps coinciding with propriety marketing push. This case study was a small sampling of two apps and only an estimate, we plan on adding thousands of free apps so actual results will vary.
One paid app averaging $10 a day was converted to free and earned an estimated $20 a day from advertising revenue during a week long test. Another app averaging $1 a day as a paid app, earned about $5 a day as a free app during a month long test.
Based on these early estimates it looks like we can generate a 100% to 500% increase in revenue on many apps on iTunes, depending on various factors like content type and popularity. With over 1000 apps in our portfolio, this increase will become substantial in time.
Paid to Free app conversion costs are minimal because many apps are already created and only need to be updated, but they still require time to be approved so we estimate the conversion will take several months.
The plan is to convert many of our less popular paid apps into free ad-supported apps, and make free "Lite" versions of our top-selling apps. Lite versions of the same app will have some content from the full paid versions, but will generate ad revenue, creating two streams of revenue from the same content, maximizing the potential earnings of each app.
Not all apps are candidates for conversion because of various contractual or technical reasons, but most in our current portfolio can be converted or released as a free ad-supported version. Test results also show making a free version of a paid app does not cut into sales of the paid app, and can even boost sales of the paid version.
Revenues for the month of January are currently averaging $1750 a day, up from $1000 a day during the same period last month, 80% increase month over month.
Also for the other platforms besides iTunes, free apps earn significantly more revenue than paid. The testing we are doing in iTunes will be useful once we port iTunes apps over to Android and Blackberry in the near future.
With nearly 80 apps added so far this month, the company is on track to reach its production goal of 100 or more apps monthly, and plans for multi-platform App Stores are still on schedule, the first estimated to appear in March 2010 on Android.
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