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Metatron Partner i-Mobilize Announces Agreement With the Affirmation SpotCompany Seeks to Capitalize on Self-Improvement Mobile Application Market (August 11, 2009)
SAN DIEGO, CA -- (Marketwire) -- 08/11/09 -- Metatron Inc. (PINKSHEETS: MRNJ) today announced that its partner company, i-Mobilize, has entered into a development and marketing agreement with self-improvement product and service provider, the Affirmation Spot. The Company previously announced a Letter of Intent (LOI) with the shareholders of i-Mobilize Inc., a Delaware corporation, to acquire 100% of the outstanding common stock and make i-Mobilize a wholly owned subsidiary of Metatron.
Under the agreement, the Company will partner with the Affirmation Spot by creating original content applications for the iPhone and marketing the products via social networks, direct response campaigns and search engines. The terms of the agreement call for a 50/50 split of all net revenue derived from the venture.
Launched in the fall of 2007 by Ray Davis, the Affirmation Spot's (www.theaffirmationspot.com) primary business is the marketing of motivational digital audio and video, with more than 400 unique products and over 650 versions developed and currently available for sale. These products include affirmations, visualizations and meditations which will be converted and reimagineered by i-Mobilize into original content applications for the iPhone. The site currently averages about 15,000 hits a month, with sales increasing approximately 14.5% month to month.
Joe Riehl, CEO of Metatron, stated, "We are very excited to partner with Ray and enter this burgeoning market. According to Marketdata Enterprises, the U.S. market for self-improvement products and services reached over $11 billion last year, up from $9.7 billion in 2005. So obviously the size and growth of the market is there. We feel that the mobile application market for these products is largely untapped and seek to get an early foothold in this arena. In addition, it is a perfect complement to the other service Metatron and our partner companies are providing."
About Metatron Inc.
Metatron Inc. is a diversified internet holding company with a mission to harness the power of today's online and wireless consumer interactivity to make daily life easier, more productive and more entertaining for people all over the world. Our objective is to acquire high potential internet properties and to monetize those operations based on our extensive experience and knowledge of Web 2.0, the second generation of web development and design that facilitates nearly universal communication, secure information sharing, interoperability, and collaboration on the web. The Metatron business model revolves around the direct acquisition of interests in private companies, as well as the creation of strategic partnerships or joint ventures with synergistic businesses. Currently, the Metatron partner companies address vertical market segments in the online dating, mobile application development and marketing, online payment processing, and internet consulting industries. For more information on the Company, please visit www.metatroninc.com.
About i-Mobilize Inc.
i-Mobilize's mission is to be a leading global provider and developer of mobile applications for the iPhone, Palm's new Pre, BlackBerry, T-Mobile's G1 and other mobile devices. Strategy Analytics claims the mobile content market will reach $67 billion in 2009, up 18% from 2008.
Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the company's operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement.
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