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Memory Prices Continue To Plummet

Kingston offers two for one deal on Mac RAM By Dave Nagel
It's no secret that RAM prices continue to drop to almost inconceivable levels. Even reputable memory manufacturers and retailers are offering memory for old and new G4s and iMacs at unheard-of prices. And now, today, Kingston Technology announced that its offering a two for one deal on one of its memory products, which are generally regarded as high-quality.

Kingston's deal covers 256 MB RAM modules for Macintosh G4s that use PC133 memory. Customers purchasing Kingston's RAM from the company's Web site will receive an additional 256 MB module free. The modules are priced at $61.


But Kingston isn't the only manufacturer slashing prices on its memory. Techworks memory is also dirt cheap right now, selling for about $35 for PC100 and PC133 256 MB modules. Their 512 MB modules are selling for about $70. And house brands, many of which are manufactured by reputable companies, are selling for even less. Otherworld Computing, for example, has PC133 and PC100 512 MB modules selling for about $45. Their 256 MB modules sell for as low as $20. And anything smaller is in the $10 range. Memory for all models of iMac sells for about $15 more.

Store-based retailers lag the catalog and online retailers in price drops, with RAM prices falling between $40 and $50 at national chains like Fry's Electronics and Microcenter.

According to Ramseeker.com, a Web site that tracks Macintosh memory prices, PC133 memory has been in an almost continuous slide down since the beginning of the year. The lowest tracked price in January for a 128 MB PC133 module was in the neighborhood of $50. Now it's below $10--an 80 percent drop in 10 months, with just two slight spikes occurring in April and September.

But what about the future? Motorola has already announced two G5 chips (not for the Macintosh market yet). The latest release, for the embedded market, includes a controller for DDR (double data rate) memory. At present, DDR memory is popular in higher-end Windows-based workstations. It currently sells for roughly the same price as the PC100 and PC133 SDRAM found in G4 desktop models.

For more information on memory pricing, visit http://www.ramseeker.com. For more information on Kingston, visit http://www.kingston.com. For information on other vendors mentioned in this article, visit: Otherworld Computing (http://eshop.macsales.com); Techworks (http://www.techworks.com); Fry's (http://www.frys.com); and Microcenter (http://www.microcenter.com).

Dave Nagel is the producer of Creative Mac and Digital Media Designer; host of several World Wide User Groups, including Synthetik Studio Artist, Adobe Photoshop, Adobe InDesign, Adobe LiveMotion, Creative Mac and Digital Media Designer; and executive producer of the Digital Media Net family of publications. You can reach him at dnagel@digitalmedianet.com.

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