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Melissa Data Simplifies Data Quality Function With Contact Zone(TM) Open Source Data Integration Software

Free Webinar January 19th Demonstrates Unique Data Quality Console; Flagship Product Allows Users Without Code-Writing Expertise to Quickly and Easily Cleanse and Transform Database Files (January 17, 2012)

RANCHO SANTA MARGARITA, CA -- (Marketwire) -- 01/17/12 -- Melissa Data, a leading provider of contact data quality and integration solutions, today announced Contact Zone, its open source data integration software optimized for sophisticated contact data quality. Contact Zone is a flagship product that provides a uniquely simple approach to data quality, using a streamlined graphical user interface to map data transformations from any type of source database to any type of data warehouse. A free webinar is slated for this Thursday, January 19th to demonstrate Contact Zone's simplicity and effectiveness in creating a unified customer view.

Contact Zone incorporates Melissa Data's sophisticated data quality capabilities such as address cleansing and updating, name parsing and email validation. Users avoid spending time and resources integrating data quality tools through complex software programming, and instead simply target the data to be cleaned, and apply cleansing options using a visual interface and drag-and-drop tool. U.S. and Canada addresses, phone numbers and email addresses are easily parsed, validated and corrected for improved segmentation and targeting.

"Integrating data quality tools historically required programming skills or a greater technical understanding of programming languages, protocols and formats -- presenting a high-level technical barrier to maintaining data quality as an ongoing business mandate," said Bud Walker, director of Data Quality Tools at Melissa Data. "Contact Zone users have access to an intuitive, simple interface -- and an entirely new database-friendly approach to data quality with the same data quality techniques and standards available through our proven APIs and web services."

"The value of your database is determined by the quality of your data. Without reliable, accurate and updated data, an organization is at a serious disadvantage in regards to maximizing customer relationships," said David Loshin, President, Knowledge Integrity Inc., a business and technical consulting firm specializing in Data Quality. "The debut of easy-to-use 'out-of-the-box' data quality tools simplifies the task of keeping data clean, accurate and up-to-date -- adding tangible business value in a competitive marketplace."


Melissa Data will be demonstrating the broad capabilities of Contact Zone this Thursday, January 19th at 2 p.m. EST; registration is free and open to all. To register, visit: https://www3.gotomeeting.com/register/487723438.

Contact Zone will be released in mid-February, available as disk or download; it will include extensive functionality and will continue to evolve with additional components from Melissa Data. For information on a free trial download of Contact Zone call 1-800-MELISSA (800-635-4772).

About Melissa Data
Since 1985, Melissa Data has been a leading provider of contact data quality and address management solutions. Melissa Data's data integration components, multiplatform programming tools, Cloud services, and comprehensive reference data sets verify, standardize, consolidate, enhance, and update U.S., Canadian and global contact data for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).

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MEDIA CONTACTS:

Greg Brown
Marketing Director
Melissa Data
Email Contact
(800)-635-4772 x130

Sylvia Chansler & Jackie Zerbst
MPowered Public Relations
Email Contact
(714) 998-3448


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