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Mel B Creates IllusionQuest Interactive, a Cutting-Edge New Media Technology Company - and Releases Worlds First Music Video Using ARTV Augmented Reality Television

  (March 24, 2014)
Mel B Creates IllusionQuest Interactive, a Cutting-Edge New Media Technology Company - and Releases Worlds First Music Video Using ARTV Augmented Reality Television

Hollywood, CA (PRWEB) March 24, 2014

To further her position as a cutting-edge new media innovator, Global Superstar, Mel B and her husband, Stephen Belafonte, have partnered with veteran creative/technology studios, The Illusion Factory and Questsphere to create a new technology juggernaut, called IllusionQuest Interactive. The new technology company launched this week, with the release of Mels current hit single, For Once in My Life, utilizing their new patent pending Augmented Reality Television Platform called ARTV. Using an iPad or iPhone, fans can launch the new Mel B app and see Mel and her dance troupe perform right on the viewers dining table, inside their home, or virtually anywhere they aim their phone.

In addition, IllusionQuest Interactive was the first company to successfully marry a full resolution live video stream, with a prerecorded video file to record a unified video file in real time. IllusionQuest Interactive has just announced commitments to build high profile projects for major Hollywood studios, broadcasters, Macau and Las Vegas casinos, Fortune 50 and other Network sports/entertainment companies utilizing their revolutionary ARTV platform. This groundbreaking application brings together a host of highly successful business models integrated seamlessly for consumer and business applications in all industries.

Link to iTunes for the App:
Link to IllusionQuest Interactive

Mel B made history last month in the technology sector by beating out Snoop Dogg as the first entertainer who was accepting BitCoin as payment for purchase of her new hit single and other merchandise. Now, with her ownership in IllusionQuest Interactive, she is expanding her growing position as the most progressive pop diva with a penchant for new technologies and innovations.

IllusionQuest Interactive and our proprietary new Augmented Reality Television ARTV will revolutionize the consumers music experience as the new platform that will deliver exciting new interactivity for the fans to engage with, shared Mel B at a recent press interview. The ARTV positions the subject matter in the end users environment to make it feel as if the entire experience is being performed live in your home, work or other location. It is vibrant, innovative and immersive.

It is exciting to bring this dynamic virtual platform to smart phones and the new generation of tablets, shared Brian Weiner, co-founder of IllusionQuest Studios. This paradigm shift has been on the horizon for more than a decade and finally all of the necessary components were manifest into reality that allow us to bring this new gaming and entertainment platform to life. Utilizing our ARTV functionalities has enabled IllusionQuest Interactive to produce a diverse collection of systems that will dramatically enhance the experiences of the attendees for both live and virtual events.

ARTV is a perfect solution for brands who seek to provide dynamic experiences that facilitate long term conversations with their customers by giving those customers something in their phone or tablet that is perpetually evolving, commented IllusionQuest Interactive co-founder, Gary Brook. Exhibits change, push notices let the customer know that this has happened and invites them back to the world for new interactions, information or digital swag. With ARTV, the potential for a multitude of interactions with the end user has just expanded exponentially.

ARTV is a perfect combination of engaging personalities, exciting environments, convenient tools, business models/systems and innovative technologies which create an unparalleled user interaction, continuous audience integration, and a more fulfilling user experience. Consumers no longer wish to be marketed to, they wish to be communicated with. The ARTV Platform opens the doors to a whole new paradigm in engagement with the end user.

Driving the ARTV platforms are a host of innovative technologies which have been seamlessly interwoven to facilitate the deep functionality of this app. Crowning the many impressive systems that are being developed in the platform are Gyro 360º Navigation with Joystick, Dynamic Exhibits, Stored and Streaming Media, Augmentation of Media, Exhibits or Signage, Interactive Platforms for Sponsors, Accelerated Back End Tracking and Monitoring, Data Capture and Audience Integration, Virtual Currencies, Ongoing Dialogue with End Users, Digital ID, Microtransactions, Data Bump Transfers and more.

One of the most compelling components of this technology is the ability for our customers to have daily or hourly contests that are dynamic and programmable. This is not an app that has to remain as it was released, the whole idea is for the app to be an ever changing experience that allows the consumers a greater reason to return and engage on a daily basis, inserts Stephen Belafonte. These contests drive traffic from virtual world to brick and mortar locations and back again. A digital ID card is integrated into the app with QR capabilities so our clients can generate contests at their discretion that allow the end user to win discounts or perks that are redeemed using our digital ID card at the customers retail locations. Conversely, the customer may be issued digital numeric code on a register receipt or a QR code which they may then redeem in the virtual world for digital merchandise, prizes and perks.

ARTV is the perfect set of tools for entertainment exhibits, accompaniment to trade shows, consumer interactive promotions, virtual tours of museums and galleries, augmentation of tours to existing locations and exhibits, gaming opportunities, enhanced sponsorship integrations, digital souvenir collections and so much more. The GPS functionality allows access to all map-based functions, insertion of user into current locality, and channels the proper data streams, while the gyro functionalities provide a rich virtual navigation experience, enhanced game interactivity, and links to real world app benefits.

This system is a new means for fans to engage with the stars with an interactivity that has not existed previously, added Gary Brook. Quizzes, media games, puzzles, logic games, geo tracking games, integration with social networks, hidden Easter egg timed promotions, virtual treasure hunts, virtual sweepstakes, virtual currency, virtual prizes, digital collectible assets and a robust advertising and product placement functionality are some of the many systems we are creating to generate sponsor driven themed competitions.

The Illusion Factory is a creative think tank, production studio and design firm whose 35 years in entertainment, film, gaming, sports and television spans all forms of programming from televised, filmed, production and post production, digital, apps, new media, online technologies, and rich media advertising. The multi award-winning teams at The Illusion Factory continue to set the technology and creativity benchmarks with their innovations.

Questsphere is a state of the art technology engineering company whose innovations have been at the foundation of numerous Fortune 500 company successes. A pioneer of over 19 cutting-edge, new media technologies, Questsphere has quickly established themselves as a front line innovator in the app and smart device arenas. Questsphere has been instrumental in the core development of artificial intelligence (AI) for game companies, Compuserve, AOL, Sony, Lockheed Martin and many more. Their continual flow of new technology has caught the eyes of many industry experts as pushing the boundaries of virtual and augmented reality.

Media Source: IllusionQuestInteractive Contact: Brian Weiner 818-788-9700 x1

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