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MediaPlatform Partners With Riverbed to Optimize Cloud-Based Video on Demand

Enterprises See an 80 Percent Drop in Internet Bandwidth Use, Eliminating Expensive Network Upgrades (November 22, 2011)

LOS ANGELES, CA -- (Marketwire) -- 11/22/11 -- Enterprises testing a new cloud-based video on demand (VOD) technology from MediaPlatform, coupled with a Riverbed® Steelhead® wide area network (WAN) optimization solution, have seen an 80 percent reduction in Internet bandwidth consumption over other VOD offerings. Announced today by MediaPlatform, the joint offering integrates MediaPlatform's PrimeTime media management technology with Riverbed Cloud Steelhead enabling enterprises to optimize Internet bandwidth load while accessing VOD content stored in the cloud.

"As organizations create more video content, using the cloud for storage and management of these media assets is becoming an increasingly attractive alternative," said Greg Pulier, founder and president, MediaPlatform. "Setting up a cloud video content management system is not without its issues, however. While the cloud lets you avoid costly on-premise server setup and IT resource costs, it can also tax an organization's Internet connection."

Typically enterprises maintain a connection to the Internet through its datacenter. As users request videos from a cloud VOD solution, the media file will stream from the cloud to the viewer through that Internet connection. Multiple requests for the same video, however, will generate repeated downloads of the same media asset through the constrained connection. This repetitive traffic is inefficient and can consume the organization's bandwidth causing performance issues.

The joint offering from MediaPlatform and Riverbed solves this problem by using Riverbed deduplication and compression for on-demand video streams the first time these streams are accessed from a PrimeTime server in the cloud; and by serving subsequent requests for these video streams from the cache of the Steelhead appliance collocated with the users.

"Bandwidth limitations inhibit the ability of distributed organizations to deliver enterprise video over the network," said Venugopal Pai, vice president, global alliances at Riverbed. "Riverbed has worked with MediaPlatform to provide joint customers with a high-performance VOD solution that dramatically reduces the impact of video traffic on the network without requiring costly bandwidth upgrades."

About MediaPlatform, Inc.
MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers. MediaPlatform's webcasting software enables high-impact presentations for lead generation, corporate communications and training. The company offers organizations the ability to take advantage of scalable cloud-based computing, as well as on-premises deployment, to present and manage rich media. With media management tools built on its platform, the company helps clients derive long-term archive value from their investment in media content.

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