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MediaPearls Intros Enterprise-Level Streaming Media Platform That Simplifies the Creation of Synchronized, On-Demand Presentations

(July 30, 2001)
MediaPearls has introduced a streaming media development and personalization platform that gives organizations the ability to create synchronized, on-demand streaming media presentations for multiple media players. Based on advances developed by MediaPearls' founders, the MediaPearls platform uses sophisticated media player personalization technologies that enable rich, multi-media content to be produced for RealNetworks, Microsoft, and Apple QuickTime formats in a single step using HTML and XML, and to integrate that content into an organization's enterprise for more cohesive Web management.

MediaPearls' focus on technology to address the creation side of streaming media fills a major void in the marketplace. Significant advancements in network/delivery side of streaming media over the past several years have made the use of online multi-media presentations more viable. But, creating content for streaming media has taken place in a vacuum -- often farmed out to production companies or pieced together in awkward formats from various internal sources on inadequate desk-top tools. While the player wars between Microsoft, RealNetworks and Apple have complicated usability by making it necessary for the end user to download a specific viewer before accessing an on-line presentation.

MediaPearls has also taken a "teach them to fish," approach to getting organizations up and running with streaming media production capabilities. The company offers video production services and strategic consulting, and will work with organizations to create initial streaming media projects. MediaPearls will then integrate into the customer's current Web servers and content management systems, and will even set up a video production studio and teach internal staff to use it.

One of the first organizations to take this approach with MediaPearls is State Street Global Advisors (SSgA), which is using streaming media presentations for enhanced marketing and client services as well as internal communication and training. According to Peter K. Bennett, Managing Director responsible for SSgA.Interactive, one key value in using streaming media is to capture the most appropriate authority on any particular subject and making the presentation available on-demand.

MediaPearls Product Highlights:

  • Development environment simplifies process of synchronizing streaming with content such as slides, images and outlines

  • Media player personalization technologies detect the player already on the user's machine and deliver content for that format

  • A single XML file defines multiple presentation formats, reducing the number of files necessary for various player versions

  • Content production for RealNetworks, Apple, and Microsoft media player formats is done in a single step

  • Java applets plug into any Web page so developers can use their current HTML editors or application servers

  • Synchronized content is not attached to the stream, so video doesn't need re-compressing with every minor change to a presentation

  • Separation of streaming content and presentation data makes it possible to integrate with content management systems, application servers and personalization engines

    Platforms, Pricing, Availability

    The MediaPearls development platform is available immediately. The solution supports Microsoft Internet Explorer and Netscape Navigator browsers, and Microsoft Windows Media Player, RealNetworks Real Player, and Apple QuickTime. Pricing for 10 concurrent streams on a single Web server is $4,995. A license for 100 streams from a single server is: $9,995.

    For more information, visit

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