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Media General Chooses AP's ENPS for Convergent Newsroom

News production system to be installed at WFLA-TV in Tampa (July 23, 2004)

Media General Inc. has chosen ENPS, AP's news production system, for WFLA-TV in Tampa, and installation will begin in August.

The Tampa News Center of which WFLA-TV is a part is one of the world's premier converged newsrooms, with hundreds of television, print, and online journalists providing local multimedia news coverage. ENPS will be linked with NewsGate and NewsDesk applications built by CCI Europe, to be used by the co-located Tampa Tribune's newspaper journalists.

Tampa is one of six U.S. markets in which Media General broadcast, print and Web journalists work together, and ENPS is already in use in 20 other Media General television newsrooms.

Information sharing is a key ENPS capability, whether involving broadcast sites hundreds of miles apart or broadcast and print systems in a converged newsroom. Across the Media General broadcast group, journalists can currently exchange information and planning material with other stations as well as message almost 1,000 users.

"We're very impressed with the ENPS system and confident it will take care of our current needs and grow with us to meet future needs in our converging news environment," said Forest Carr, News Director, WFLA-TV.

Designed by and for broadcast journalists, ENPS is a fit for all types of demanding news production environments, with powerful, easy-to-use features including scripting, rundowns, planning, contacts, messaging, archiving, third-party device control, news wire management, remote access capabilities, and the industry's only fully-integrated search engine. Using the MOS protocol, ENPS supports integration of news production products developed by more than 30 companies.

"We are continuing to build on our successful ENPS broadcast integration model to create a dynamic data exchange with print systems," said Lee Perryman, Deputy Director of AP's Broadcast division and Directory of Broadcast Technology. "ENPS will send the contents of broadcast news assignment planners and rundowns to the print system in real-time, meaning that WFLA-TV news desk's responses to breaking news will be immediately available to NewsGate and NewsDesk users."

In addition, new ENPS features such as Follow-Me Messaging will be available to the Tampa newsroom. Using ENPS 4.5, which will be installed at WFLA-TV, assignment editors can send assignments directly to reporters and photographers in the field via their phones or other wireless devices, and journalists in the field can return messages to the newsroom, confirming the assignment has been received. ENPS 4.5 also enables more efficient workflow, with automated national and local content integration, improved communication tools, emerging and developing story updates, and more sophisticated newsgathering options.

AP provides production technology for many of the world's largest and most demanding broadcasters, and the ENPS system is now used by more than 40,000 reporters, writers, editors and producers in more than 500 newsrooms in 48 countries. AP's market share in the Americas is more than 45%, and the installation at WFLA-TV will mark AP's 50th this year.

About Media General
Media General is an independent communications company situated primarily in the Southeast with interests in newspapers, television stations and interactive media. The company's publishing assets include The Tampa Tribune, the Richmond Times-Dispatch, the Winston-Salem Journal and 22 other daily newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina, as well as nearly 100 other periodicals and a 20 percent interest in The Denver Post. Media General's 26 network-affiliated television stations reach more than 30 percent of the television households in the Southeast and nearly 8 percent of those in the United States. The company's interactive media offerings include more than 50 online enterprises. Media General also has a 33 percent interest in SP Newsprint Co., which operates newsprint mills in Dublin, Ga., and Newberg, Ore.

About AP
The Associated Press is the world's oldest and largest newsgathering organization, providing text, audio, news photos, graphics, video and technology to more than 15,000 news outlets worldwide. More than 3,300 television stations, radio stations and networks in more than 50 countries use its broadcast news software and systems, including ENPS, AP NewsCenter and AP NewsDesk. AP's broadcast division is based in Washington, D.C.

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Related Keywords:Media General, ENPS, WFLA-TV, news production, The Tampa News Center, NewsGate, NewsDesk, CCI Europe, Forest Carr, MOS, Lee Perryman, Follow-Me Messaging, The Associated Press,


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