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Media Excel Launches Next-Generation Encoding/Transcoding Hardware Platform Based on Texas Instruments DaVinci (tm) Processor

HERA 4000 Series of hardware encoders / transcoders offers real-time simultaneous video delivery to any mobile device, PC, or (April 14, 2008)

DMN Newswire--2008-4-14--Media Excel, a leader in advanced real-time video encoding and transcoding solutions, today announced that it has launched a new generation of video compression professional appliances which can rapidly encode, transcode and distribute professional, broadcast-quality video to any device over any network using the Texas Instruments DaVinci?¢ technology digital media processor. The introduction of the new, DaVinci-based HERA 4000 line of transcoder products will provide higher quality video at much higher speed and much lower cost than previous industry solutions.

Media Excel will unveil the new HERA solutions this week at the NAB conference in Las Vegas in Booth #C2951, in the Central Hall of the Las Vegas Convention Center. Media Excel has developed a hardware solution that utilizes the DaVinci processor in a single-rack product that is ideal for broadcasters and cable operators, as well as mobile operators, telcos, web video aggregators, content delivery networks and media content production firms.

Media Excel has developed a very solid solution for the transcoding market, said John Smrstik, manager of TIs video infrastructure group. Media Excels in-house software and hardware development efforts, based on our technology provides customers with a high performance, highly upgradeable platform, that delivers superb density and scalability advantages over software-based solutions.  

The new, DaVinci -based Media Excel HERA 4000 encoders / transcoders product line provide in a single, 1U appliance:

¢           a unique, scalable solution, for massive live or file transcoding from mobile TV to high definition applications

¢           a common platform and remote management for live broadcasting and VoD file adaptation

¢           multiple, multi-codec, multi-bit rate, simultaneous inputs and outputs for encoding and transcoding

¢           multi-device broadcast delivery, converting any content for any device: IPTV, MobileTV, or WebTV

¢           network stream shaping for adapting to bandwidth conditions over DSL, DVB-H, 3G, WiMax, Wi-Fi

¢           16 MPEG2 channels to simultaneous H.264/MPEG4/H.263 mobile TV real time transcoding

¢           8 MPEG2 SD channels to 8 H.264 SD IPTV transcoding

¢           real-rime multi-pass encoding, advanced video pre-processing for unmatched quality output

¢           interoperability with leading video infrastructure solutions (editing, streaming, storage, etc)

¢           creation and management of metadata 

¢           savings on time, space and energy costs: up to 70% lower total cost of ownership than software-based solutions running on general purpose servers

The professional video market requires a new encoding and transcoding standard for ?broadcast quality video with high density, high reliability and the DaVinci processor combined with our in-house developed software are the keys to our breakthroughs with the new HERA 4000 transcoding products, said Thanasis Iatrou, CEO of Media Excel.  We are well-positioned to deliver a long-awaited solution that professional video producers at major broadcast, cable, satellite, telco, and Internet firms are seeking.  This is the Next  Generation in technical efficiencies for video delivery.            

About Media Excel, Inc.

Media Excel is the Next-Generation Transcoding Company for MobileTV, WebTV, IPTV & Digital Media.  Recipient of Frost & Sullivan 2008 Award for Product Innovation. Enabling any content to be displayed on any device through its affordable, high-performance next-generation transcoding technologies targeted at Telecom, Web and Media Broadcasters. Headquartered in Austin, Texas, Media Excel is a privately held company founded in 2000.  To contact Media Excel, write to or visit

DaVinci?¢ technology is a registered trademark of Texas Instruments.

EDITORS NOTE: If you would like a photo of Thanasis Iatrou, CEO of Media Excel, please contact Chris Pfaff at or 201-218-0262





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Related Keywords:Media Excel, HERA, transcoding, Texas Instrument, DaVinci


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