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Media Evolutions Creates Look For Jessica Simpson

Video, graphics, and playback control for ?Reality? tour. (June 11, 2004)

Media Evolutions has recently completed video creation, graphical elements and playback control for national recording artist, Jessica Simpsons ?Reality tour 2004.

Jessicas personal request was for an environment that would provide a focus on her music throughout her performance of 16 songs. In turn, Media Evolutions developed video and graphical elements based on Jessicas personal favorites: Flowers, Candles and a combination of MTVs previously shot footage. Jessica had asked for her personality to shine through everything produced. An LED video wall screen (20 mil) provided by PSL Los Angeles Inc., is displayed behind Jessica as she performs. Outtakes from ?Newlyweds: Nick & Jessica, the hit reality show, and previously unseen clips from their successful ABC variety special play in the background as well as Media Evolutions custom created imagery.

Media Evolutions produced all graphical elements with After Effects 6, Combustion 3, 3-D Studio Max, Avid Media Composer Adrenaline, and Avid Xpress DV through the use of a mobile studio on location. All video playback for the tour is provided by the ?Green media server (the Green, is a proprietary media server developed by Media Evolutions). All songs and video were color matched and synced via lighting design by Tom Kenny (previously with David Bowie, Robert Plant and The Who).

The ?Reality Tour 2004 is managed by Fossik Entertainment Tour Manager, Joshua Knight, Production Management is provided by Very Limited Prod., LTD., Mark Weglinkski and the Front-of-House Engineer is Sean Sullivan (previously with Justin Timberlakes ?Justified Tour 2003 and the Mary J. Blige 2004 ?Love & Life Tour). This will be the 23-year-old's first tour since the success of her MTV series ?Newlyweds," with her husband, Nick Lachey. Her album, "In This Skin," is in the Billboard Top 20. The pop music and reality television star kicked off the tour on June 4 in New Orleans. The ?Jessica Simpson Reality Tour will feature 41 stops across the country including New York, Chicago and her hometown of Dallas, and end Aug. 1 in Paso Robles, California.

Other recent Media Evolutions projects include providing all of the content creation, playback, and live video direction through the use of 3-D imaging, 2-D compositing, editing and show control, for the Mary J. Blige 2004 ?Love & Life Tour and content playback and video direction for Ushers ?The Truth Tour.

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Related Keywords:Media Evolutions, Green media server, Tom Kenny, Fossik Entertainment, Joshua Knight, Mark Weglinkski, Sean Sullivan,

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