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Media Distributors Event Focuses on Tapeless Workflow for the Production Industry

Company Unveils Polaris RAID Storage Solution; (September 18, 2009)
DMN Newswire--2009-9-18--Media Distributors, a leading provider of services, systems, and products for professional audio and video production conducted a day-long event on Thursday, September 17th at the Sheraton Universal Hotel in Universal City, California that demonstrated new tapeless workflow solutions for the professional video production industry. The company demonstrated an array of systems with tapeless cameras and held a range of sessions with leading digital workflow experts that discussed the aesthetic and economic benefits of going tapeless.

In addition, the company unveiled new video workflow systems for production and post-production customers that offer the lowest price points for what are enterprise-class workflow and storage products.  The company’s Polaris RAID™, the industry’s most affordable RAID storage solution, and the Fusion Drive™ - a unique hybrid recorder/asset management system that is the industry’s most cost-effective tapeless workflow solution – are the latest tapeless workflow products from Media Distributors, which is the industry’s largest independent distributor of recording media. 

Michael Cioni, former founder of PlasterCity and founder of recently-formed Light IRON Digital, said that tapeless production is the most cost-effective way to do film production today.  He has worked on 400 tapeless productions in the past decade, including the recent Steven Soderbergh release, ‘The Informant!’

“There are facilities that have spent years trying to pay off legacy systems,” said Cioni.  “With tapeless, you can make your bond company happy while producing fast, cost-effective, high-quality images.  The time to get on the winning team is now, and the winning team is file-based recording.” 

Cioni continued, “Every time there’s a big paradigm shift, it’s like a junior high school dance – guys on one side, girls on the other.  The truth is, you can pick a side now.  Film has an aesthetic excellence that is unparalleled, and file-based recording is the best way to treat that level of image quality.”

Emile Hanton, a noted D.I.T. who has used the Media Distributors Archive Station system for a massive reality t.v. pilot, said that he keeps most of his production company’s elements on a RAID system, which is now “so cheap that most of our projects are stored on RAID for instant access; we go to LTO immediately.”

Nathan Adams, senior technical manager for Media Distributors talked about how BBC is using the Media Distributors Constellation system to log files on-set and then ship information back to their main facility, with embedded metadata. 

“We are seeing productions save money by skipping whole steps in the process,” said Adams.  “Shooting, for example with the AJA Ki Pro, working with RED and the RED Rocket card, editors can create a high-quality finished product.”

A suite set up with tapeless cameras – RED, Sony EX-3, and Panasonic P2 – combined with products unveiled today from Media Distributors, including the Polaris RAID and the Fusion Drive, provided the audience of independent filmmakers, production company and studio technical staff a chance to see some of the latest digital workflow gear from vendors that included AJA, Apple, Panasonic, R-Gear, and Rimage. 

Media Distributors’ Line 1 Media division will market both the Polaris RAID and Fusion Drive.  Polaris RAID will be offered to production customers that require large-scale storage for video and effects workflow.  The system – at $11,999 – offers the most competitive price for its storage capacity.  The Fusion Drive enables video post-production professionals to deliver high-end HD video editing and effects in a system that – at a $9,999.00 USD price point – sells for only eight percent of a comparable HD tape-based recording system. 

“The tapeless workflow environment is now embraced by more production customers everyday, and we are expanding our suite of products and services for the widest possible range of users for storage, asset management, and end-to-end workflow,” said Steve Klein, CEO of Media Distributors.  “We built our business, in its first decade, on serving the film and recording media needs of customers and in our second decade, we are expanding to deliver products and services for the tapeless workflow revolution.”


Since 1998, Media Distributors has become the nation’s largest independent distributor of professional recording media products to the production, broadcast and entertainment industries. Supported by 85 full-time employees, it has earned this position by leveraging its numerous authorized dealer relationships to provide its customers with outstanding service, competitive pricing and a best in class branded product offering. The company offers a vast array of products, including professional videotape, motion picture film, data media, storage, video editing systems, rentals, software, disc duplication/publishing systems and media accessories. In addition, Media Distributors offers a number of value-added services, including product re-certification, recycling & disposal, custom barcoding, consultation and systems integration. Offices nationwide, including LA, New York City, San Francisco, Seattle and San Diego. For more information, please visit

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EDITOR’S NOTE: If you would like a color photograph of Steve Klein, CEO of Media Distributors, or product shots of the Media Distributors Polaris RAID; Fusion Drive, or Constellation VCM systems, please contact Chris Pfaff at 201-218-0262 or [email protected]



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Related Keywords:Media Distributors, tapeless, Fusion Drive, Polaris RAID, Constellation VCM, Michael Cioni, Nathan Adams, Emile Hanton

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