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Media Alert: Certain, Inc. Announces Sizzlin' Summer Tour Series for Marketers Who Want to Improve Performance and ROI From Event Programs

Upcoming 'Beat the Heat' Sessions in New York City and Silicon Valley Discuss Emerging Strategies for Next Generation Meetings and Events Management (July 11, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 07/11/12 -- Certain, Inc., a leading provider of technology solutions for the global meetings and events industry, today announced that it will host a tour of live Sizzlin' Summer events for attendees to 'beat the heat' with an exclusive look at research on best-in-class performance in Strategic Meetings Management.

Leveraging the best-in-class strategies in meetings and events management is a focus for Certain customers as they endeavor to drive engagement and optimize event ROI. Attendees will leave with '5 Key Requirements for Benchmarking Best-in-Class Events Management' based on a new Aberdeen Group report titled, "Strategic Meetings Management: A Handbook of Emerging Strategies for the Next Generation of Meeting and Events Management."

All sessions of Certain's Sizzlin' Summer Tour will highlight technology utilization for events and will include a digital giveaway of the full Aberdeen Group report, plus a ten-minute Match2Connect™ networking activity providing participants with a fun, stress-free way to meet at least three new peers from their area. The Sizzlin' Summer series will be held in Santa Clara and Palo Alto, CA and New York City.

Upcoming Sizzlin' Summer Tour Events

What: Beat the Heat Breakfast by the Pool
Wednesdays would be a whole lot better if you could start the day off like a vacation; sitting by the pool, enjoying the sun with a Mimosa in hand. Guess what -- this summer you can! Join Certain for a sunny, poolside breakfast at the Hyatt Regency Santa Clara. Learn about Certain's cutting-edge event technology, get a copy of the Aberdeen research findings, and network with other Bay Area event marketers with the Match2Connect Game. Don't miss it!
When: Wednesday, August 1st, 2012 from 8:00 - 9:30 a.m. PT
Where: Santa Clara Hyatt Regency, Pool Deck

What: Sizzling Luxury Lunch in the Heart of Silicon Valley
Silicon Valley is hot right now, and we mean way hot. While you may be feeling the summer sun, you shouldn't feel the heat to prove the value of your events. Add a little luxury to your day with a mid-summer lunch at the beautiful Four Seasons. Get a quick overview of Certain's event management platform, including a full demo of our integrated, feature-packed Mobile. Walk away with a copy of Aberdeen's report and at least three new contacts from the Match2Connect Game.
When: Thursday, August 2nd, 2012 from 12:00 - 1:30 p.m. PT
Where: Four Seasons Hotel in Palo Alto, Ravenswood Room

What: Hot Power Breakfast in New York
Plug into the power elite at New York City's classically elegant Harvard Club. Dine on a sumptuous, traditional breakfast fit for industry captains. Connect with at least three local peers during Certain's Match2Connect networking portion of the program, and leave with a digital copy of Aberdeen's latest report on emerging strategies in the next generation of meetings and events. If you rise with the sun to make things happen, this is the event for you.
When: Thursday, August 9th, 2012 from 8:00 - 9:30 a.m. ET
Where: Harvard Club on 44th & 6th in NYC, President's Room

What: Cool Chic Cocktails at The Modern
Chic, fresh, artsy. Nothing compares to a museum for ambience and contemporary grandeur. Join Certain in the private dining room of The Modern restaurant for a cocktail evening with views to the sculpture garden and a jazz ensemble. As Certain's guest, we also invite you to request a complimentary ticket for evening entry to the MoMA, while they're open late. Connect with at least three other art-loving event marketers and leave with the Aberdeen report with our compliments. It will be an unforgettable, art-filled summer evening of networking, food, and music.
When: Thursday, August 9th, 2012 from 5:30 - 7:30 p.m. ET
Where: The Modern, located at the MoMA at 53rd & 5th in NYC

For more information or to register, please visit:

About Certain, Inc.
Certain, Inc.® is the leading provider of SaaS event management technology for the global meetings and events industry. Certain's innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall business value to marketers and event professionals. The Certain, Inc. platform supports a full range of events -- from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit

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Tanya Espe
Kulesa Faul for Certain Software

Copyright @ Marketwire

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Related Keywords: Certain Inc., marketing, events management, event ROI, networking, mobile meeting management, Sales, Marketing, Sales & Marketing, Networking, Management, Sales, Sales, Marketwire, Inc., Music, Business, Other,

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