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Media Alert: Arxan to Speak at Anti-Piracy and Content Protection Summit on Emerging Technologies to Secure Digital Media in the App Economy(June 25, 2012)
BETHESDA, MD -- (Marketwire) -- 06/25/12 --
Jukka Alanen, vice president of business development, Arxan Technologies, will speak on "The Ever Changing Landscape of Emerging Technologies," at the Anti-Piracy and Content Protection Summit. The panel discussion will also include executives from Sony Pictures Entertainment and Verance.
June 27, 2012 at 1 p.m. PT.
Hyatt Regency Century Plaza Los Angeles
Beverly Hills, Calif.
June 25-27, 2012
Over the past few years, the advent of new technologies has triggered a tectonic shift in the digital media landscape, resulting in new threats and new challenges within the app economy. In this panel discussion, attendees will be presented with an overview of emerging technologies for content protection -- from watermarking to sophisticated content tracking services -- as well as an overview of the types of solutions available today. Participants will also gain an understanding of the benefits from technologies used in other industries.
As digital distribution of media and entertainment continues to rapidly expand across devices, platforms and services, such as mobile, OTT and IPTV, premium content and critical applications have become increasingly susceptible to nefarious exploits and hacks. These threats hinder innovative business models in today's App Economy as the underlying software that enables access controls, functionality or safeguards intellectual property (IP) is increasingly subject to attack.
Arxan's content protection solutions shield digital media stakeholders against tampering and reverse-engineering of code and IP in a resilient, renewable and proven manner which does not impact source code, application functioning or the development process. Arxan's customers span the digital media ecosystem, from leading game developers to digital media application media players to conditional access and DRM providers (including Widevine, which is now Google). Arxan's technology embraces a multi-DRM approach and supports the robustness rules of multiple standards (Marlin, Playready, OMA, etc.). Arxan is also a member of the Digital Entertainment Content Ecosystem (UltraViolet), Consumer Electronics Association (CEA), Marlin Partner program and the PC Gaming Alliance.
The Anti-Piracy and Content Protection Summit brings together anti-piracy professionals, IP counsel, trade associations and legal professionals to benchmark and brainstorm solutions to pirated content. With advancement in bandwidth technology, more P2P sites and growing sophistication of hackers/downloaders, piracy is more and more prevalent.
ABOUT ARXAN TECHNOLOGIES:
Arxan Technologies Inc. is a leading provider of software security solutions that protect the App Economy. We secure applications in distributed or un-trusted environments against tampering and reverse engineering for unauthorized use, insertion of exploits, piracy, and theft of intellectual property. Our advanced software protection solutions secure ISV, gaming publishers, digital media providers' and enterprise applications to proactively defend the integrity of code and business models. We defend, detect, alert and react to attacks through a threat-based, customizable approach. Proven, durable and resilient, Arxan's offerings support a full range of application protection needs, from commercial software to military grade assurance. Arxan Technologies has offices in Bethesda, MD, San Francisco, CA and West Lafayette, IN. For more information, please visit www.arxan.com.
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