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Media Advisory: TuneIn and HOT 97 Bring a History of Summer Jam Festivals to the MassesService Opens a Vault of Archived Performances to Over 30 Million Listeners (May 22, 2012)
PALO ALTO, CA -- (Marketwire) -- 05/22/12 -- TuneIn, a free service that lets people listen to music, sports and news from all over the world, has partnered with the #1 station for hip hop and R&B in the tri-state area, WQHT-FM, "HOT 97," to create a first-of-its-kind station, showcasing the world's premier hip hop festival, HOT 97 Summer Jam. For the first time, fans can experience nearly two decades of HOT 97's Summer Jam from anywhere in the world, on any of the 150 devices and apps which carry the TuneIn service. The HOT 97 Summer Jam Channel includes uncensored and uninterrupted music from some of the biggest stars who have performed at HOT 97's Summer Jam, as well as archived performances from years past.
Rick Cummings, President Programming, Emmis Communications, states, "We are very pleased to have this partnership between our friends at TuneIn and HOT 97 and especially glad to have developed a 'HOT 97 Summer Jam dedicated channel' on TuneIn."
"TuneIn now offers some of the most passionate music lovers and HOT 97 fans a unique way to participate in the biggest and most renowned hip hop event on the planet," says Alex Cameron, Senior Vice President/Market Manager, Emmis New York.
John Donham, CEO of TuneIn, adds, "We are thrilled work with HOT 97 to deliver rare content and performances, previously only available on a hyper-local scale, to hip hop fans around the world for the first time."
WHO: The tri-state area's largest hip hop and R&B radio station, WQHT-FM, "HOT 97," is collaborating with TuneIn to create a HOT 97 Summer Jam station, celebrating the history of the largest hip hop festival in America. This is the first time a traditional radio station has curated a channel to expand their reach around one specific event. However, TuneIn is creating a new digital music model that broadcasters can use in a similar manner moving forward, to extend their brand.
WHAT: The HOT 97 Summer Jam station, exclusively available on TuneIn, includes uncensored and uninterrupted music from classic HOT 97 Summer Jam stars and artists performing at this year's event, as well as archived performances from historic HOT 97 Summer Jam artists. These archived performances are not a part of the regular on-air rotation, giving fans access to this type of content, previously unavailable to them.
WHEN: Archived performances and hits from top HOT 97 Summer Jam artists are available now, streaming for free. The station will have a permanent home on TuneIn, streaming music from HOT 97 Summer Jam artists and archived performances from years past, following this year's festival.
WHERE: Listeners can enjoy the HOT 97 Summer Jam Channel on smartphones with the free TuneIn Radio app, online at www.tunein.com by searching "Summer Jam" and on the more than 150 platforms that carry the TuneIn service.
WHY: Not only does TuneIn allow HOT 97 to expand the amount of content that it can distribute to hip hop fans, but it also brings this content to fans outside of New York for the first time. The radio industry is rapidly transitioning to digital formats, and traditional radio stations are working quickly to adapt and compete in an evolving streaming and digital landscape. This collaboration illustrates how broadcasters are using the TuneIn platform to distribute programming which can help expand their over-the-air brand. Rather than becoming a content producer themselves, TuneIn has teamed up with one of their broadcast partners and shown how the TuneIn platform can help HOT 97 reach their audience on mobile devices, set-top boxes, etc. in a new, creative way.
Additional TuneIn Stats:
- 30 million plus listeners from 230 countries and territories
- Over 60,000 stations are available, broadcast from 206 countries and territories
- Over 2 million on-demand programs
- TuneIn makes radio broadcasts available on 150 devices (e.g. smartphones, tablets, web and car dashboards)
TuneIn is a free service that lets people listen to live local and global music, sports, talk and news from wherever they are. TuneIn offers more than 60,000 AM, FM, HD and Internet radio stations and more than two million on-demand programs streaming from every continent. The company's mobile apps are ranked in the top five in the App Store's Music category across 82 countries and territories. The company has partnered with more than 20 broadcasting companies in 2012 along. TuneIn also raised venture funding from Sequoia Capital in January 2011 and is hard at work in an old plumbing supply building in Palo Alto, Calif.
About HOT 97
HOT 97 (WQHT FM) is the world's first all Hip-Hop station and has held the dominant position in New York for over ten years. HOT 97 is best known for its celebrity on air talent, such as Angie Martinez (Grammy nominated artist) and Funkmaster Flex (television host, multiple gold records), as well as being the world's premier source for Hip Hop music culture. For more information on Summer Jam and HOT 97, please visit www.hot97.com, HOT 97 on the Web at Myspace.com/hot97official, www.facebook.com/hot97official, or twitter.com/hot97
About Emmis Communications - Great Media, Great People, Great Service®:
Emmis is an Indianapolis-based diversified media firm with radio broadcasting, television broadcasting and magazine publishing operations. Emmis owns 21 FM and 2 AM domestic radio stations serving the nation's largest markets of New York, Los Angeles and Chicago, as well as St. Louis, Austin, Indianapolis and Terre Haute, Ind. In May 2005, Emmis announced its intent to seek strategic alternatives for its 16 television stations, and has announced the sales of 15 of them. Emmis also owns a radio network, international radio stations, regional and specialty magazines, an interactive business and ancillary businesses in broadcast sales.
Allison+Partners for TuneIn
HOT 97 Publicist
HOT 97 Publicist
HOT 97 Senior Director of Promotions and Digital Media
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