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Media Advisory/Videotron Unveils illico TV: The New Generation

(March 16, 2012)

MONTREAL, QUEBEC and QUEBEC CITY, QUEBEC -- (Marketwire) -- 03/16/12 -- Videotron is pleased to invite the media to two press conferences at which it will announce details of the launch of illico TV: The New Generation, a new experience designed by Quebecers for Quebecers.

Manon Brouillette, President, Consumer Services, and Myrianne Collin, Senior Vice President, Strategy & Marketing, will be in Quebec City for the occasion to explain the simplicity, speed and performance of the new customizable television platform.

Robert Depatie, President & CEO of Videotron, and Pierre Roy, Vice President, Engineering, Research & Development, will be in Montreal to discuss how Videotron built on 50 years of expertise in the field to develop an interactive system which will set a new standard for television entertainment.

The press conference will be followed at 2 p.m. by a conference call for analysts about the launch.


WHO: VIDEOTRON WHEN: Tuesday, March 27, 2012

QUEBEC CITY - The launch

TIME: 10 a.m. WHO: Manon Brouillette, President, Consumer Services Myrianne Collin, Senior Vice President, Strategy & Marketing WHERE: Hotel Pur 395 rue de la Couronne Quebec City, Quebec

MONTREAL - The story behind the launch

TIME: 11 a.m. WHO: Robert Depatie, President & CEO, Videotron Pierre Roy, Vice President, Engineering, Research & Development WHERE: Videotron Head Office 612 Saint-Jacques St., 19th floor Montreal, Quebec

CONFERENCE CALL FOR ANALYSTS

TIME: 2 p.m. WHAT: Conference call for analysts about the launch of illico TV: The New Generation. Media will be able to access the call in listen-only mode. To access the call: 1-877-293-8052 (Canada - US) Pass code for participants: 36689 WHO: Moderator: Isabelle Dessureault, Vice President, Corporate Affairs, Videotron and President, VOX Speakers: Robert Depatie, President & CEO, Videotron Pierre Roy, Vice President, Engineering, Research & Development, Videotron Jean-Francois Pruneau, CFO, Quebecor Inc. and Quebecor Media Inc.

View invitation: http://generation-illico.ca/en

Contacts:
INFORMATION and RSVP:
Elodie Girardin-Lajoie
Specialist, Media and Analysts, Corporate Communications
Telephone: 514 380-7772
Mobile: 514 516-7772
elodie.girardin@videotron.com


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Page: 1


Related Keywords: Videotron Ltd. , Marketwire, Inc., , Consumer Services, Television, Entertainment,

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