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Media 3 Ltd Opens Manhattan Production Facility Featuring Broadcast Pix Slate 2100 Live TV Production System

(June 28, 2007)
DMN Newswire--2007-6-28--Broadcast Pix™ Inc., a leading provider of integrated live video production systems, recently installed its Slate 2100 switcher at Media 3 Ltd. A respected live shot services provider for a host of domestic and international networks and media organizations, Media 3 Ltd. recently moved into an elegantly appointed 16,000 square-foot facility in midtown Manhattan.


The Broadcast Pix Slate 2100 system integrates a production switcher, production control panel, Inscriber CG, transitional effects, chromakeyer, clip store, and multi-view monitoring, among other functions, in a single workstation-based system.  The system can be operated with a production switcher-style control panel or by using a keyboard and mouse interface. The Slate 2100, installed in early May, now powers Media 3 Ltd’s Studio One.


Since the installation of the Slate 2100 switcher, Media 3 Ltd offers clients live production capabilities from a 20-by-30 foot production studio. The space, called Studio One, is equipped with three Sony HD cameras and linked to an all digital control room. It’s something CEO Damon Haimoff says he envisioned when he first saw the unit demonstrated at last year’s NAB convention. “The integrated virtual monitor wall initially caught our attention. Upon further examination of all its features, it became clear we could design an entire control room around this particular piece of equipment for less than other systems,” explained Haimoff.


Fail-safe features of the Slate 2100 appealed to Media 3 Ltd as well. With a long history of providing “must-make-air” live shots, which is approaching the 40,000 mark, Media 3 knew that any component they added had to be foolproof. “Producers have come to depend on us for helping them deliver show content. Every time we facilitate a live shot, our reputation is on the line, it’s something we take very seriously,” added Haimoff. The Slate 2100’s control panel is connected to the iBoB “breakout box” with both a network cable and a redundant serial cable. If the computer or network goes down, the serial control takes over so the operator can continue switching cameras.


Haimoff said he compared other systems but failed to find any that fit all aspects of his company’s needs within a set budget. “We were faced with having to purchase multiple pieces of equipment,” Haimoff said. “We would have had to spend hundreds of thousands of dollars to achieve this level of functionality. And it would have required a long process of technical training and maintenance that was prohibitive for us.”


Media 3 Ltd. clientele includes media tour companies as well. During a media tour, a guest will appear on a different local television station 12 to 15 times over the course of an hour. When the tour is sponsored, clients often request a way to brand the appearance. The Slate 2100 switcher allows the application of a “bug” logo or icon along with a lower third, if needed, to identify the product’s sponsor. Haimoff began fielding requests to use the Broadcast Pix system even before Studio One was fully integrated.


At Media 3 Ltd., a single operator manages each live shot. Since the Slate 2100 is designed for the single operator, staff members have made an easy transition. “The Slate 2100 really is an ideal system for us. Everything we do here is based on a single operator, so we’re able to easily maintain our staffing philosophy,” added Haimoff.



About Broadcast Pix  Broadcast Pix is the leader in integrating switcher and computer technology to provide live television production systems. These are more powerful, easier to use, and much more cost effective than a traditional control room of individual components, yet retain a fast action human interface and robustness. Broadcast Pix switchers enable a single operator to create engaging live video, yet gracefully adds operators on its network when desired.  It is the only switcher that can be controlled remotely over the Internet.  Broadcast Pix is based in Burlington, Massachusetts, with offices in California and Europe. Customers include leading broadcast, cable, corporate, education, entertainment, mobile, faith and government studios. For more information on Broadcast Pix, go to


Broadcast Pix , Slate, and PixButton are trademarks of Broadcast Pix, Inc.  Patents pending.

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