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Media 100s 844/X to Support Final Cut Pro XML

XML import and import of timelines from AAF-compatible systems (September 08, 2004)

Media 100, a unit of Optibase, and a leading provider of advanced media systems, today announced that it will support Apple's Final Cut Pro XML and the industry-standard AAF interchange formats in an upcoming version of its 844/X editing and real-time compositing system. With XML import of Final Cut Pro projects and import of timelines from AAF-compatible systems such as Avid's Media Composer, creative professionals will be able to streamline the process of creating offline edits on other systems and allow them to utilize 844/X for unlimited-layer compositing and 10-bit uncompressed finishing.

"844/X has the speed and quality that users are looking for to finish projects and add that extra creative flair to their content," said Mike Savello, vice president of worldwide sales and marketing at Media 100. "Avid's Media Composer has always been popular in post production for offline editing and now Apple's Final Cut Pro is becoming just as prevalent. By adding support for AAF, the industry-standard, and XML, Final Cut Pro's native data interchange format, to the OMF support that is available today with 844/X, we are enabling users of other systems to better take advantage of the 844/X editing, compositing and effects capabilities to finish their projects."

844/X Support for Apple Final Cut Pro XML Final Cut Pro supports XML for data interchange, which includes information for every aspect of a program from edits and transitions to effects, color correction settings and keyframe data. Supporting this native Final Cut Pro format will allow 844/X users to quickly and seamlessly import program, clip and other metadata generated by Final Cut Pro.

844/X Support for Industry-Standard AAF AAF (the Advanced Authoring Format) is a multimedia file format standard that enables the exchange of digital media and metadata across platforms and between systems and applications. The AAF standard is controlled by the AAF Association, an industry trade group founded in 2000 and comprising representatives from many companies in the film, broadcast and post-production markets. With AAF support added to the already included OMF compatibility, 844/X customers will be able to import and conform projects originated on compatible systems, such as the Media Composer line from Avid.

Availability Media 100 plans to begin beta testing of XML and AAF file format support in late 2004 and deliver both capabilities in a future 844/X software release. For more information, please call (800) 773-1770 in the US, (508) 460-1600 internationally, or visit the Media 100 website at

About Optibase
Optibase, Ltd. (NASDAQ: OBAS) provides professional editing, compositing, encoding, decoding, video server upload and streaming solutions for telecom operators, service providers, broadcasters and content creators. The company's platforms enable the creation, broadband streaming and playback of high quality digital video. Optibase's breadth of product offerings are used in applications, such as: video over DSL/Fiber networks, post production for the broadcast and cables industries, archiving; high-end surveillance, distance learning; and business television. Headquartered in Israel, Optibase operates through its fully owned subsidiary in Mountain View, California and offices in Massachusetts, Europe, Japan and China. Optibase products are marketed in over 40 countries through a combination of direct sales, independent distributors, system integrators and OEM partners. For further information, please visit


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Related Keywords:Media 100, 844/X, Final Cut Pro, XML, AAF, Optibase, Apple, Avid, Media Composer, compositing, editing, Mike Savello,


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