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Media 100, a unit of Optibase, Appoints European Director

Matthew Causon new Director for Media 100's EMEA operations (October 20, 2004)

Media 100, a unit of Optibase, and a leading provider of advanced media systems, today announced the appointment of Matthew Causon to the position of European Director. He will be responsible for Media 100's EMEA operations, including sales and marketing responsibility for all Media 100 products and managing the Media 100 EMEA reseller channel.

Causon joins Media 100 from Lightworks NLE Ltd where, as General Manager, he developed his already extensive knowledge of the non-linear editing systems market, having previously been European Director at both Digidesign (a division of Avid) and Fairlight ESP. His primary role at Media 100 will now be to further develop the company's sales channel and marketing strategies and programmes.

Mike Savello, Media 100 vice president of worldwide sales and marketing, said: "Media 100 is committed to developing its EMEA channel and to developing new growth opportunities outside the US. Matthew brings to his new position an extensive knowledge of non-linear editing systems, strong channel management experience and a rich understanding of the postproduction marketplace. These attributes will play a key role in helping to make Media 100's flagship 844/X and Media 100 HD successful in the EMEA regions."

Causon comments: "I'm delighted to be joining Media 100 and be able to play an instrumental role in the company's growth plans. The company is enjoying a period of increased revenue and stability and has exciting plans for the future. The wealth of resources at the company's disposal will further enhance Media 100's product research and development and take the company to a new level."

About Optibase
Optibase, Ltd. (NASDAQ: OBAS) provides professional editing, compositing, encoding, decoding, video server upload and streaming solutions for telecom operators, service providers, broadcasters and content creators. The company's platforms enable the creation, broadband streaming and playback of high quality digital video. Optibase's breadth of product offerings are used in applications, such as: video over DSL/Fiber networks, post production for the broadcast and cables industries, archiving; high-end surveillance, distance learning; and business television. Headquartered in Israel, Optibase operates through its fully owned subsidiary in Mountain View, California and offices in Massachusetts, Europe, Japan and China. Optibase products are marketed in over 40 countries through a combination of direct sales, independent distributors, system integrators and OEM partners.

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Related Keywords:Media 100, Optibase, Matthew Causon, EMEA, Lightworks, non-linear editing, Mike Savello,

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