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Media 100 Releases New Entry-Level DV Editing Systems

OS X Compatible Version 8 Software Still On Track For Summer Release By Charlie White
Media 100 DV Media 100 has released two new products, the Media 100 i/DV for Mac and a PC version called iFinish DV. The systems, both with a list price of $1995, are available now. Company officials also added that development of the OS X version of Media 100 i, dubbed version 8, is currently in public Beta and is still on track for a late-summer release.

The two DV products, billed by the company as content creation systems designed for editors who need easy interoperability with Adobe's compositing software After Effects, are easily upgradeable to more sophisticated configurations. Aiming squarely at competitor Pinnacle with its CineWave line of real time Mac editing systems based on Final Cut Pro, Media 100 is offering options including component I/O with balanced audio inputs and outputs for an extra $1000, an SDI option for $1500 and the ability to work with uncompressed M-JPEG analog video for an additional $2995.

An advantage of Media 100's DV I/O is its unique method of taking the standard DV 4:1:1 (NTSC) or 4:2:0 (PAL) YUV signal and up-sampling it to 4:2:2 color space. This gives users a noticeable advantage when working with color-intensive functions like chromakeying, and also aids in working with alpha keys. Another advantage the systems have over software-only editing systems like Avid's XpressDV 3 is the ability to output video to S-Video or composite video to be viewed in a broadcast monitor. Media 100 also sports the ability to render AE comps to the Media 100 codec and then import those files to the Media 100 timeline without further rendering.

Media 100's release of lower-priced entry-level products appears to be a reaction to market forces, with software-only nonlinear editing systems getting cheaper by the day. While Apple is making huge inroads with its hot-selling Final Cut Pro, and Avid is covering all its bases by spreading out its products across the entire market spectrum, Media 100 is shoring up its low-end position by bringing more features to the slightly-above-bottom-end DV market space. Because the midrange market is starting to feel the pressure from the low end, Media 100 seems to be moving its products further down-market, away from its new high-end offering, 844/X. Across the industry, sales of systems that were above the lowest-end of the market suffered, with some nonlinear editors such as Discreet Edit, finding their way to the ash heap of history.

Even so, Media 100 officials talked about how the company's dual-stream business, selling products like Media 100 i and iFinish, grew in North America last quarter over the previous quarter, no easy task in the currently depressed high-tech market.

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Related Keywords:Media 100, iFinish, Media 100 i, lowest-end systems, iFinish v20, Media 100 i v20, Media 100 i/DV, PC version, iFinish/DV, Mac, OS X. version 8, public Beta


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