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Media 100 Announces New Product Roadmap

The new product line brings 10-bit uncompressed HD and SD editing and format conversion to Mac OS X using AJA (April 24, 2006)

Media 100, a leading provider of advanced editing systems for the corporate, broadcast, post-production, and multi-media industries, today announced their new product roadmap. The new product line brings 10-bit uncompressed HD and SD editing and broadcast-quality format conversion to Mac OS X using AJA OEM solutions. The new product line includes Media 100 HD Suite, Media 100 HDe and Media 100 SDe.

Based on the Media 100 version 11 systems, these new solutions provide the opportunity for future growth without compromising existing investments. Media 100 users with systems that use the HDx Technology will still be able to take advantage of software-only upgrades. With a familiar interface and up to 99 video tracks, these systems allow users to easily design complex compositions by instantly viewing all graphics and video elements in both the sub sampler window and the output video monitor. Each track can include video, motion graphics with alpha channels, and still image data.

"As a long time user of Media 100, I am very pleased that Media 100 is continuing to enhance the core capabilities of their brilliant editing systems," comments Floh Peters, owner, Magic Eye. "By adding new features such as support for SDI embedded audio and the ability to work with compressed HD material, we are able to realize the benefits of the latest technologies our industry has to offer."


"The new generation of Media 100 products provides an easy upgrade path to new Apple platforms for existing customers, preserving their investment and experience with the Media 100 system," said Boris Yamnitsky, Boris FX president and founder. "Leveraging the performance of the AJA OEM solutions allows our engineering resources to focus on enhancing Media 100 features and performance while maintaining the high quality of customer service and support."

The flagship product, Media 100 HD Suite is a powerful new SD and HD nonlinear editor that includes integrated 3D compositing, titling and effects. Media 100 HD Suite not only bridges the HD/SD gap, but also serves as the hub for digital post. Media 100 HD Suite provides full 2D and 3D compositing and the industry's most advanced 2D and 3D titling, without the aggravation of importing and exporting. You can conform SD to HD or HD to SD during capture or output.

The easy to use Media 100 interface makes it easy to edit in a hybrid environment of mixed formats and codecs. By combining cutting-edge technology with the proven Media 100 performance and the award-winning Boris Red compositing, Media 100 HD Suite provides exactly what users need to meet the demands of professional HD and SD post-production: exceptional performance and legendary reliability.

Media 100 HDe is a powerful SD and HD nonlinear editing solution that allows users to mix multiple input and output sources, handle multiple file formats and deliver multiple versions. Mix legacy Media 100 content with multiple QuickTime codecs and native DV content?in the same timeline, in real-time, without importing or re-rendering. Down convert your HD to SD during capture or output and monitor HD down converts to 4:3 while you edit. Built on the familiar Media 100 user interface, Media 100 HDe also offers powerful features like a multi-track timeline, advanced keying and a motion alpha channel that is real-time in SD and accelerated in HD.

The Media 100 SDe solution lets editors, event videographers, and corporate video producers edit productively now, without closing the door on future expansion into HD. The flexible user interface is appropriate for any level of user experience. This system is easily upgradeable and features a modular design so users can add features as needs develop. Media 100 i users can easily bring their existing projects and media to the Media 100 SDe system.

The new Media 100 product line will be demonstrated at NAB 2006 at the Las Vegas Convention Center from April 24-27 in booth SL2596. Boris FX will also showcase their other solutions including Boris Blue, Red, Final Effects Complete and Boris Continuum Complete (BCC) at NAB 2006. The Media 100 product line will also be shown at the Media 100 NAB User Group on Sunday, April 23, at 2:00 pm. This event will take place at the Las Vegas Hilton, 3000 Paradise Rd. in the Ballrooms D-E.

Pricing and Availability
The new Media 100 product line is expected to be available through the Boris FX worldwide reseller channel or direct through Boris FX in Q2 2006. Media 100s new NLE systems start at $2499 US SRP. Media 100 sw, a software-based companion to existing Media 100 systems, built on the familiar Media 100 interface is also available starting at $395 US SRP.

About Media 100
Media 100, a division of Boris FX, is a leading provider of advanced editing systems for the corporate, broadcast, post production, and multi-media industries. Featuring the most intuitive and easy-to-learn NLE interface, the companys product lines include Media 100 HD, a hardware-based HD and SD professional editing solution and Media 100 sw, a software-based companion to existing Media 100 systems, built on the familiar Media 100 interface. For more information, visit www.media100.com.


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Related Keywords:Media 100, Product Roadmap, AJA Video, 10-bit uncompressed HD and SD editing, Media 100 HD Suite, Media 100 HDe , Media 100 SDe

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