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Media 100 Announces Media 100 HD

Mac-based editing system to ship for $7,995 By Dave Nagel
Media 100 has announced Media 100 HD, a Mac-based, high-definition, non-linear editing system built around Media 100 i software and powered by new GenesisEngine technology called HDX. It's expected to ship in February for $7,995.

Media 100 HD offers resolution-independent mixing and matching of HD and SD source material in the same timeline, along with 10-bit uncompressed native HD editing. It incorporates new HDX Technology, which features 10-bit uncompressed HD and SD I/O and real-time format conversion between any HD and SD formats. It includes a high-density HDX PCI card supporting 10-bit uncompressed input and output of all the HD and SD digital television formats, including 1080p/30/29.97/25/24/23.976 (SMPTE 274M); 1080i/30/29.97/25/24/23.976 (SMPTE 274M); 720p/60/59.94/50/30/29.97/25/24/23.976 (SMPTE 296M); 1035i/30/29.97 (SMPTE 260M); 525/60 (NTSC - SMPTE 259M); and 625/50 (PAL - SMPTE 259M).

The system is built around Media 100 i software for Mac OS X and includes:

  • DirectEdit, providing access to most system functions directly and easily from the timeline;
  • InstantMedia for compatibility with any QuickTime application;
  • Adobe After Effects integration;
  • Native-YUV color correction;
  • Real-time audio EQ, reverb and dynamics processing on up to 24 tracks of audio;
  • Direct timeline access to Boris character generation and video effects processing;
  • Real-time motion-adaptive de-interlacing with edge detection;
  • Real-time 3:2 pulldown processing;
  • Real-time cropping, scaling and letterboxing.

The system is also compatible with earlier versions of Media 100 NLEs, so projects can be moved between Media 100 i and Media 100 HD systems. Programs can also be moved into the company's 844/X systems for finishing.

Media 100 says it expects shipments of the Media 100 HD system to start in February. New systems run $7,995. Upgrades for current customers cost $6,995. Users of Media 100 software who opt to participate in the beta program will also be able to upgrade for $5,995. Complete systems, which include a Macintosh workstation and high-speed storage, sell for $15,000. For more information, visit

Contact the author: Dave Nagel is the editor and producer of Creative Mac and Digital Media Designer; host of several World Wide User Groups, including Synthetik Studio Artist, Adobe Photoshop, Apple DVD Studio Pro, Mac OS, Adobe InDesign, Adobe LiveMotion, Creative Mac and Digital Media Designer; and executive producer of the Digital Media Net family of publications. You can reach him at [email protected].

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