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Media 100 Announces Largest 844/X Sale To WPSD-TV

Four on-line editing and compositing systems go to NBC affiliate (August 24, 2004)

Media 100, a unit of Optibase, and a leading provider of advanced media systems, announced today the largest single-site sale of its 844/X real-time, on-line editing and compositing system to date a set of four systems to WPSD-TV, News Channel 6. With the install, the NBC affiliate, based in Paducah, Kentucky, will be moving production of its promotions, commercials and local programming to the 844/X platform to take advantage of the superior speed, quality and customer service offered by Media 100.

"Our existing digital nonlinear setup was aging and we were going to update it via a substantial system purchase," said WPSD-TV's Creative Services Director Dave Rowton. "Getting commercials and promotions to air requires fast and reliable tools. We also wanted to grow and expand the revenue stream for the station for the future. The speed of the layering and effects capability of 844/X is going to dramatically improve the design quality and timeliness of our spots. We expect to have one of the most state-of-the-art production suites between Nashville and St. Louis."

It is expected that a team of seven will use the 844/X systems to edit, composite and tweak multi-layer topical and station promos, as well as proofs-of-performance, local commercials and local PSAs. With 844/X, WPSD-TV Creative Services also plans to take on and turn around a much higher volume of local broadcast projects, maximizing return on investment for the station.

"We are getting into multicasting, and producing more local shows," added Rowton. "Our mandate for all of this new work was for every commercial job to be completed within 48 hours from the time the call first came in to booking the project to its delivery. Full-length projects were not feasible with our current system. We realized we had to have more to do more, which led us right to 844/X."

Working in real time with 844/X will help WPSD-TV eliminate rendering, which has been the broadcaster's primary hurdle in getting projects completed quickly. The system will allow the station to finish jobs in a quarter of the previous time. "When you are able to do two-hour projects in 30 to 40 minutes, you have extra time to take on more projects or increase the design quality of your work," Rowton pointed out.

More essential to WPSD-TV was the system's low learning curve. "We needed our editors and operators to be up to speed in less than a week," he said. "That's another benefit of 844/X."

The systems were sold through the Media 100 product reseller Marshall Graphics in Nashville. The Media 100 business unit recently introduced 844/X Version 3.0, the largest software expansion of 844/X since the system's inception with many new real-time, multi-stream capabilities. Dubbed the Visual Effects Release, 844/X Version 3.0 features advanced keying, 3D DVEs, shadow and glow effects, XML-based metadata interchange and a range of new performance optimizations for editing longer-form, layer-intensive projects.

About Optibase
Optibase, Ltd. (NASDAQ: OBAS) provides professional editing, compositing, encoding, decoding, video server upload and streaming solutions for telecom operators, service providers, broadcasters and content creators. The company's platforms enable the creation, broadband streaming and playback of high quality digital video. Optibase's breadth of product offerings are used in applications, such as: video over DSL/Fiber networks, post production for the broadcast and cables industries, archiving; high-end surveillance, distance learning; and business television. Headquartered in Israel, Optibase operates through its fully owned subsidiary in Mountain View, California and offices in Massachusetts, Europe, Japan and China. Optibase products are marketed in over 40 countries through a combination of direct sales, independent distributors, system integrators and OEM partners.

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Related Keywords:Media 100, 844/X, WPSD, compositing, on-line editing, Optibase, Dave Rowton, Marshall Graphics, Visual Effects Release,

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