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MeasureCast Internet Radio Listening Index Drops

Holiday causes listening to drop (July 10, 2001)
MeasureCast, Inc. has announced that Internet radio listening during the Fourth of July holiday decreased, causing the MeasureCast Internet Radio Index to drop nine percent from 177 to 162.

Streaming radio listening on Wednesday, July 4 was 47 percent lower than during an average non-holiday weekday. However, since January, the total number of hours streamed by on-line broadcasters measured by MeasureCast has increased 62 percent. The weekly index tracks the total number of hours streamed by on-line broadcasters, and is a representation of the trend in total time spent listening (TTSL) across a spectrum of stations measured by MeasureCast.


While Internet broadcasters streamed fewer hours of programming last week -- only five of the MeasureCast Top 25 stations saw an increase in TTSL -- 14 stations enjoyed an increase in estimated audience size, or CUME. This means more people tuned in to those stations, but didn't listen as long as they would during a non-holiday week. Only four stations in the top 25 streamed more hours to more people than they did the previous week: AliceOnAir.com; Cablemusic Country; HardRadio.com; and WCPE-FM. HardRadio.com turned in a 36 percent increase in TTSL. And 16 of top 25 stations were Internet-only broadcasters -- two less than the previous week.

The MeasureCast Weekly Top 25™ (Monday, July 2 - Sunday, July 8, 2001)
LW
TW
Station Format
Company/Owner
TTSL
Cume
1
1

MEDIAmazing
(Internet-only)


Listener
Formatted
MEDIAmazing
132,093
40,214
2
2
Virgin Radio/1215 AM & 105.8 FM
(London)
Adult Alternative Virgin Radio New Media
88,388
15,020
4
3

Cablemusic Hot 100
(Internet-only)


CHR / Top 40 Cablemusic.com
60,948
25,581
3
4
Radio Margaritaville
(Internet-only)
Classic Rock InternetAmerica/Radio Margaritaville
56,161
10,505
5
5

3WK Undergroundradio
(Internet-only)


Alternative
Rock
3WK
52,678
24,138
7
6

Internet Radio, Inc.
New Age/Smooth Jazz

(Internet-only)


New Age/Smooth Jazz Internet Radio, Inc.
33,469
7,708
9
7

Alice New Media
(Internet-only)


Miscellaneous Alice New Media
30,642
3,124
6
8

ESPN Radio


Sports Talk Walt Disney Internet Group
29,914
5,289
8
9

WFXZ-FM/93.7
(Wilmington, NC)


Classic Rock Sea-Comm Media/
Warp Radio
26,963
5,220
13
10

Cablemusic Country
(Internet-only)


Country Cablemusic.com
24,060
10,105
11
11

BeOnAir Rock
(Internet-only)


Rock BeOnAir.com
23,462
5,768
10
12

Cablemusic Smooth Jazz
(Internet-only)


Jazz Cablemusic.com
20,138
4,166
14
13

WHUR-FM/96.3
(Washington DC)


Adult R&B Howard University/ BroadcastURBAN.com
19,846
2,045
17
14

Internet Radio, Inc. Top 40
(Internet-only)


CHR/Top 40 Internet Radio, Inc.
18,209
12,545
15
15

WBLS-FM/107.5
(New York, NY)


Urban R&B Inner City Broadcasting/ BroadcastURBAN.com
17,564
3,126
16
16

Internet Radio, Inc. Urban
(Internet-only)


Urban Internet Radio, Inc.
16,738
10,283
20
17

Internet Radio, Inc. Country
(Internet-only)


Country Internet Radio, Inc.
16,419
5,783
38
18

HardRadio
(Internet-only)


Album-oriented Rock HardRadio.com
15,589
3,313
12
19

Cablemusic Top 40
(Internet-only)


CHR/Top 40 Cablemusic.com
15,581
5,114
21
20

WKIE-FM/92.7
(Chicago, IL)


CHR/Top 40 Big City Radio/SurferNetwork
15,322
3,101
18
21

KCRW-FM/89.9
(Los Angeles, CA)


College Santa Monica College
15,146
3,339
26
22
WCPE-FM/89.7
(Wake Forest, NC)
Classical Educational Information Corporation
13,610
1,917
23
23

Cablemusic Top 40 R&B
(Internet-only)


R&B/Top 40 Cablemusic.com
13,509
4,784
19
24
WKXB-FM/99.9
(Burgaw, NC)
CHR/Top 40 Sea-Comm. Media/Warp Radio
13,362
2,494
27
25
KKNG-FM/93.3
(Oklahoma City, OK)
Country Tyler Broadcasting Corp/Warp Radio
13,210
2,919


Notes:
All reported stations stream through Globix, RBN, SurferNetwork or a broadcaster's in-house servers.
1. Total TSL (Total Time Spent Listening) is the total number of hours streamed by the broadcaster in the reported time period.
2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period. This estimate is derived using an algorithm that takes into account unique media player GUIDs, unique IP addresses, and other variables during the reported time period.
3. TTSL for BigRadio.com and HardRadio.com reflect only those stations listened to with the Windows Media Player.

Other facts for the week of July 2 - July 8:
-- 77% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific.
-- The peak listening hour was 11 a.m. Pacific, with 8% of the day's listening.
-- 14% of the week's TTSL took place over the weekend; up 2% over the previous week
-- The peak listening day was Thursday, with 20% of all TTSL occurring on this day.
-- The largest single age group listening to Internet radio last week: 25-34 year-olds (29%).
-- 54% of listeners were under 35; 25% were younger than 25, and 6% were over 55.
-- 71% of listeners were men; 29% were women.
-- Top streaming nations include the United States, the United Kingdom, Canada, Japan, and Mexico.
-- The South (31.6%) and the West (29.5%) of the U.S. have the greatest number of streaming media consumers.


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