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McRay Chooses Sledgehammer HD!O Dual LinkSledgehammer is the key for "Tapeless Digital Production Pipeline" concept (January 11, 2005)
Maximum Throughput Inc. (www.max-t.com), a provider of high performance, networked storage and media management solutions, announced today that McRay Corporation has selected 2 Sledgehammer HD!O Dual Link systems with Xstoner as a centralized server solution and uncompressed 4:4:4 HD content manager for its new post production studio. The products were purchased through Max-T's Japanese distributor, Max-T K.K. McRay joins a growing list of marquee customers in the United States, Europe, Canada and Asia.
McRay's new studio was designed around the "Tapeless Digital Production Pipeline" concept. This concept fosters the idea that from acquisition to delivery, the entire production process including shooting, color grading, editing, effects, and mastering can be achieved digitally, while maintaining the best picture quality throughout the entire process and eliminating the need to go to video tape. The new studio in Tennoz, Tokyo, opened for business on December 1st, 2004.
Masafumi Odawara, Executive Managing Director of Ray Corporation had these comments about the "Tapeless Digital Production Pipeline" concept, "We think of this as our digital fortress. The advantages of providing the high quality images of uncompressed 4:4:4 RGB data from shooting to mastering are tremendous. We know that this concept has been implemented by post-production facilities in Hollywood, but it has not been implemented in Japan on such a large scale. To accomplish the goal of the Tapeless Digital Production Pipeline, we need to have an efficient workflow with all our equipment being on the same network. With the varied equipment that we use, such as digital cameras, editing & effects systems, and CG equipment, we needed a single network. We chose Sledgehammer HD!O because it provides us with the high performance required to prove this concept, and the ability to hook up to the network and integrate seamlessly with all our equipment."
Masafumi Odawara continued, "We reduced startup costs by avoiding purchasing excess VTR's and video tapes and are saving money by eliminating wait time. Because we reduced waiting time we have added time for the creative process, enabling us to experiment more and be more productive. That is the ideal solution from a company management standpoint. Since the process is entirely digital, it is completely resolution independent. Sledgehammer is not only a high-performance NAS, but is also a unique video solution with uncompressed RGB 4:4:4 I/O, real-time video playback, and DDR features. It fits perfectly into our environment and supports our high-performance workflow. Those features allow us to uniquely market and differentiate ourselves by providing the highest possible quality, with the backbone to support those needs.
"McRay has implemented the 1st digital production pipeline on this scale in Japan, and in doing so has opened up new possibilities for themselves by enhancing their workflow and maintaining an all-digital environment. We are honored that McRay has chosen Sledgehammer HD!O and Xstoner as key elements for their Digital Production Pipeline" commented John Miller, Max-T's VP of Worldwide Sales & Marketing.
About McRay Corporation
Originally established as the Products Division of Ray Corporation, McRay was incorporated as McRay Corporation in September 2004. McRay Corporation specializes in event & show production, shooting and production of commercial films, DVD planning and production, audio-visual direction and technical support, TV programs, feature films, and video promotional packages. McRay has studios in Gotanda and Nishi-Azabu, both in Tokyo, and opened the 3rd studio in Tennoz, on December 1, 2004, with the "Tapeless Digital Production Pipeline". In addition to editing/effects and CG, they own HD cameras and provide various services from shooting to delivery as a completely digital studio.
About Max-T K.K.
Max-T K.K. was established in Dec. 2003 as the distributor for Maximum Throughput Inc. products throughout Japan. They are responsible for marketing, sales and support for all of Maximum Throughput products in Japan. With the knowledge and experience in multimedia industries including post production, broadcasting, CG and animation, Max-T K.K. supplies and supports customers with localized services.
For more information, please visit www.max-t.jp
About Maximum Throughput
Maximum Throughput Inc. is a networked storage and media management tool developer. Max-T's storage solutions deliver SAN level performance over TCP/IP. The company's unique solutions provide many times the storage bandwidth of other NAS and SAN products, using intelligent software that runs on industry standard hardware. The media management tools are integrated within the storage, delivering enriched functionality in one versatile solution. Having pioneered the development of a Network Attached Media Bridge to serve heterogeneous operating environments over both data and video networks, Maximum Throughput offers products with unparalleled performance, capacity management, and capacity availability, as well as having the lowest total cost-of-ownership in their class.
For more information visit www.max-t.com.
Related Keywords:Maximum Throughput, McRay, Sledgehammer, Sledgehammer HD!O, Tapeless, storage, Sledgehammer HD!O Dual Link, Xstoner, server, Max-T K.K, Masafumi Odawara, NAS, John Miller,