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Maxymiser to Host Free Online Testing Webinar on February 15th Featuring Independent Research Firm

Joe Stanhope, Customer Intelligence Analyst, to Reveal New Research on Multivariate Testing Best Practices and Market Implications (January 31, 2012)

NEW YORK, NY -- (Marketwire) -- 01/31/12 -- Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, will host a free webinar featuring Senior Analyst Joe Stanhope of Forrester Research, Inc. on February 15, 2012 at 2:00 PM ET. The webinar, "Multivariate Testing: Everything You Need to Know to Be Successful" will give attendees an exclusive guide to the evolution of conversion rate optimization and how to use multivariate testing to make an immediate impact on their e-commerce business.

In recent years, e-commerce brands across the globe have begun to ramp up their website experiences and revenues by deploying a variety of A/B and multivariate testing programs. Where marketers once had to rely on speculation in terms of what converts on a website, multivariate testing allows them to rely on data generated by live site visitors. Typical areas of focus for MVT campaigns include testing and tweaking layout, copy, imagery, registration and/or purchase funnels, and calls-to-action, to name a few.

In combination with Maxymiser's Founder and President, Mark Simpson, Forrester Research, an independent research firm, will help attendees discover what multivariate testing is, why marketers should (and need) to deploy testing programs, what elements should be reviewed within the program, how to scale MVT to meet business demands and how to properly evaluate the various types of testing tools and vendors in the market.

Anyone can register for the multivariate testing webinar featuring Forrester for free on Maxymiser's website, here. ***

About Maxymiser

Maxymiser is the global expert in multivariate testing, personalization and optimization solutions. Brands such as Finish Line, Hertz, Teleflora and Time Warner Cable use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.

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