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Maxymiser Shortlisted for Three Econsultancy Innovation Awards

Multivariate Testing and Personalization Firm Honored in Travel, Web Optimization and Mobile Categories (February 14, 2012)

NEW YORK, NY -- (Marketwire) -- 02/14/12 -- Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, has been shortlisted for three Econsultancy Innovation Awards. Narrowed down from over 450 applicants, Maxymiser is nominated for Innovation in Mobile Marketing, Innovation in Travel and Leisure, and Innovation in Web Analytics and Optimization. The winners will be announced at a black tie awards ceremony on February 23, 2012 in London, UK.

Maxymiser is nominated for Innovation in Mobile Marketing with its conversion improvements for Direct Line Germany which used MaxMOBILE™, Maxymiser's unique mobile optimization tool that allows for custom testing and personalization on any mobile site, to increase insurance applications.

The Innovation in Travel and Leisure nomination recognizes Maxymiser's work with bmibaby Airlines, which saw a 4% increase in flight bookings after using MaxPREDICT™, an advanced automated personalization solution.

The Innovation in Web Analytics & Optimization nomination is for Maxymiser's entire suite of patented conversion management and customer experience solutions. This includes OneTouch™, Maxymiser's integration platform, which allows ecommerce brands to manage all website tests and changes without the need for coding and hefty demands on customers' IT departments.

"These awards give recognition to the innovation that is at the core of our business," said Tim Brown, CEO of Maxymiser. "At Maxymiser, we continue to break the molds of customer experience optimization, offering our clients one-of-a-kind solutions and services which elevate their digital optimization efforts. Our three award nominations are testament to Maxymiser's innovative approach and the benefits this is delivering to some of the world's leading brands."

To learn more about the Econsultancy Innovation Awards, please visit

To learn more about Maxymiser -- and its services and clients -- please visit

About Maxymiser
Maxymiser is the global expert in multivariate testing, personalization and optimization solutions. Brands such as Finish Line, Hertz, Teleflora and Time Warner Cable use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.

Mark Ballard
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