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Maxymiser Releases Personalization eBook for eCommerce Marketers

This Time It's Personal: An Introduction to Creating a Personalized Website Experience for Every Visitor (April 17, 2012)

NEW YORK, NY -- (Marketwire) -- 04/17/12 -- Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, today announced the release of its free eBook, "This Time It's Personal: An Introduction to Creating a Personalized Website Experience for Every Visitor." The eBook provides marketers and eCommerce professionals with information and how-to's for creating a more tailored, one-to-one online experience for each customer visiting their website. The eBook is available for download on the Maxymiser website here.

Explains Mark Simpson, Founder and President of Maxymiser, "The marketing world has wanted -- and frankly, needed -- personalized content on their websites for the last 15 years or so, but historically, there wasn't an easy way to achieve this -- until now. Today, for the first time, personalization has moved beyond product recommendations. It's much more sophisticated and can be automated to provide insight at the individual visitor level for marketing departments channels by taking some aspects of the CRM world and bringing them online."

Maxymiser previously released two eBooks focused on multivariate testing: "Turning Browsers Into Buyers" and "Creating the Ultimate Online Experience." Now with a focus on providing tested and targeted online experiences, the third eBook covers topics such as:

  • Personalization 101: Segmentation, Product Recommendations and Behavioral Targeting
  • Using technology to your advantage to target individuals
  • Getting to know your virtual customers
  • How to create a custom website for every customer
  • Integrating CRM systems with behavioral targeting for maximum results

"This Time It's Personal" is now available for free download here on Maxymiser's website.

About Maxymiser

Maxymiser is the global expert in multivariate testing, personalization and optimization solutions. Brands such as Harry & David, Hertz, Teleflora and Wyndham Hotel Group use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patented OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.

Mark Ballard
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