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Maxymiser Releases New White Paper for Online Retailers

Capturing the Promiscuous Customer: How Online Retailers Can Use Multivariate Testing and Behavioral Targeting to Curb Disloyalty and Increase Conversion Rates (December 06, 2011)

NEW YORK, NY -- (Marketwire) -- 12/06/11 -- Adding to their growing list of resources, Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, announced the release of their newest white paper, "Capturing The Promiscuous Customer: How Online Retailers Can Use Testing and Targeting to Curb Disloyalty and Increase Conversion Rates." The white paper outlines the importance of testing, personalization, and product recommendations for online retailers who want to increase their customer retention rates. The white paper is available for free download on the Maxymiser website.

"Multivariate testing and behavioral targeting are largely recognized as some of the most effective solutions to increase conversion of website visitors to website buyers," said Mark Simpson, Founder and President of Maxymiser. "However, in order to be truly effective, testing must be integrated into a company's culture and repeated in multiple variations to be effective. Today's etailers who want to stay ahead of their competition will focus on customer experience optimization across multiple channels."

"Capturing The Promiscuous Customer" comes on the heels of a new eBook "Turn Browsers Into Buyers," and joins Maxymiser's several other white papers for travel and finance industries -- all of which are focused on how online marketers across industries can increase their conversion rates, revenues and retention with expert-led customer experience optimization solutions.

To learn more about Maxymiser -- and its services and clients -- visit

About Maxymiser
Maxymiser is the global expert in multivariate testing, personalization and optimization solutions. Brands such as Finish Line, Hertz, Teleflora and Time Warner Cable use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.

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