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Maximum Throughput's Sledgehammer Chosen by MPC

Expansion fuels increased bandwidth and storage demands (November 12, 2004)

Maximum Throughput Inc. (, a developer and provider of high-performance networked storage and media management solutions, announced today the sale of five (5) additional Sledgehammer systems to The Moving Picture Company (, bringing the total to seven Sledgehammers. One of the world's leading post-production facilities, MPC creates high-end digital visual effects and computer animation for the advertising, music, television and feature film industries.

Sledgehammer provides growing operations like MPC with the ideal centralized storage solution by supporting simultaneous access from huge numbers of clients including render farms. With this in mind, MPC purchased five additional Sledgehammer systems to address increasing bandwidth and storage requirements in their Digital Film department. The additional Sledgehammer systems help to efficiently manage the volume of 3D content rendered daily by the company's recently expanded 1000+ processor render farm.

"Our two existing Sledgehammers have proven themselves on a major film project and we have been delighted with Max-T's support. We wanted to ensure that Sledgehammer was still the right solution for us so we recently benchmarked it against some competitors using typically heavy 2D loads generated by our render farm. Ultimately Sledgehammer scaled significantly better than anything else we looked at," stated Nick Cannon, Head of Technology - Film at The Moving Picture Company.

John Miller, Max-T's VP of Worldwide Sales & Marketing added "We are pleased that The Moving Picture Company has again selected the Sledgehammer for their storage needs. The films they are working on required adding more workstations, and their need for more bandwidth and additional storage has increased significantly. Sledgehammer was designed to address both of these needs."

Sledgehammer is a networked storage solution, optimized for moving digital content at unparalleled speeds on a standard network. Sledgehammer HD!O can consolidate all the storage needs of a post-production facility, including HD material, regardless of the data sets in use. Sledgehammer HD!O also provides real-time SD and HD resolution video I/O capabilities, via a web-based interface. The Sledgehammer SD!O delivers the benefits of HD!O but is tailored to SD work and SD budgets, offering an affordable migration path to HD. And since Sledgehammer HD!O and SD!O are true NAS devices, all networked users (Windows, UNIX, Linux, Mac, etc.) can access the same data at the same time.

About Maximum Throughput
Maximum Throughput Inc. ( is a networked storage and media management tool developer. Max-T's storage solutions deliver SAN level performance over TCP/IP. The company's unique solutions provide many times the storage bandwidth of other NAS and SAN products, using smart software that runs on industry standard hardware. The media management tools are integrated within the storage, delivering enriched functionality in one versatile solution. Having pioneered the development of a Network Attached Media Bridge to serve heterogeneous operating environments over both data and video networks, Maximum Throughput's products offer unparalleled performance, capacity management, and capacity availability, as well as having the lowest total cost-of-ownership in their class.

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About The Moving Picture Company
The Moving Picture Company (MPC) is a world leading post production facility creating high-end digital visual effects and computer animation for the feature film, advertising, music and television industries. Based in Soho, London, MPC is housed in a purpose-built facility with a dedicated digital infrastructure. MPC works with, develops and continually invests in new technologies. However, our priority lies with our creative talent, our production services to our clients and the quality of our product. Testimony to this quality are the projects we have completed this includes sequences on all the Harry Potter films with 230 shots on Harry Potter and The Prisoner of Azkaban, lead facility completing more than 400 shots on 2004's smash hit 'Troy,' and lead facility with the bulk of shots on Twentieth Century Fox's 'Alien Vs Predator' as well pivotal sequences for Intermedia Films 'Alexander' directed by Oliver Stone. The Film Division are currently leading the Visual Effects for Tim Burton's 'The Corpse Bride' Ridley Scott's 'Kingdom and Heaven' and Tim Burton's 'Charlie and the Chocolate Factory'. They are also supplying visual effects sequences for 'Batman Begins,' 'Wallace and Gromit', 'Harry Potter and the Goblet of Fire', 'The Woody Allen Summer Project' and 'The River King'.

Our bespoke Digital Lab has colour-graded high profile movies including Wolfgang Petersen's epic 'Troy' for Warner Bros, Working Title's 'Wimbledon' directed by Richard Loncraine and for Danny Boyle - '28 Days Later' and 'Millions.' Features in the Digital Lab's pipeline include Nick Park and Steve Box's 'Wallace and Gromit' for DreamWorks Pictures.

MPC also works successfully in the advertising arena recently completing high profile commercials for world renowned brands such as Guinness, Levis, Smirnoff Red Vodka and Heineken. They have a department dedicated to CG for television programmes who supplied computer generated content for The Discovery Channel's 'Virtual History The Secret Plot to Kill Hitler' and 'Colosseum Rome's Arena of Death' for BBC Specialist Factual and are currently working on The Truth about Killer Dinosaurs for the BBC.


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Related Keywords:Maximum Throughput, MPC, Sledgehammer, storage, The Moving Picture Company, post-production, visual effects, animation, Digital Film, Max-T, Nick Cannon, John Miller, Sledgehammer HD!O, Sledgehammer SD!O, NAS,


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