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Mattress Firm Selects Blue Horseshoe and Dynamics AX for Retail 2012 to Improve Customer Experience

(January 17, 2012)

CARMEL, IN -- (Marketwire) -- 01/17/12 -- Mattress Firm, a leading U.S. specialty bedding retailer, has selected Blue Horseshoe, an Indianapolis based solutions services firm, to implement Microsoft's Dynamics AX for Retail 2012 throughout its organization.

Dynamics AX for Retail 2012 is an end-to-end Enterprise Resource Planning (ERP) solution that provides a purpose-built foundation for the new reality of retail, in which consumers are better informed, more digitally capable, and willing to shop in more channels than ever before. Offering functionality for financials and operations management, Dynamics AX for Retail empowers organizations to increase productivity and improve customer service delivery.

"We selected Blue Horseshoe as one of our consulting and system implementation partners because they have a proven track record of efficiently implementing end-to-end retail solutions. Furthermore, they understand our organizational needs, as well as the importance of improving the customer experience," said Patty Wade, Mattress Firm CIO & Vice President of Strategic Planning.

The Enterprise solution will provide greater flexibility and expansion capabilities, while enhancing rapid growth by allowing the company to innovate and integrate to the ever-changing technological landscape. Operating an intuitive POS like Dynamics AX for Retail allows employees to spend less time at the POS, which greatly reduces time during order processing. The consolidation and integration of the company's different systems to a centralized solution allows for reduced operational and system maintenance costs, in turn reducing overhead and improving their competitive advantage of offering the best costs without sacrificing customer service.


Mattress Firm will showcase its progressive retail story to embrace technology and drive their business forward at the National Retail Federation's Annual Convention & Expo (Retail's BIG Show) in New York City, January 15-18, 2012. Attend show, http://events.nrf.com/annual2012/.

About Mattress Firm
Founded in Houston in 1986, Mattress Firm is one of the nation's premier specialty bedding retailers. With the largest geographic footprint in the United States among multi-brand mattress specialty retailers, Mattress Firm currently operates over 800 locations across 26 states. For more, visit www.mattressfirm.com.

About Blue Horseshoe
Blue Horseshoe is a privately held solution services firm based in North America; providing expert management & strategy consulting, system design, implementation, and optimization, and distribution design services to Fortune 500 and mid-market businesses throughout the world. For more, visit www.bhsolutions.com.

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Media Contact:
Nellie Stout
Blue Horseshoe Solutions Inc
317.573.2583
Email Contact


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