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Matthew Langie of Omniture Elected to Board of Web Analytics Association

Will Leverage Experience With Leading Customers to Drive Successful Adoption of Video, Mobile, Social Media and Other Emerging Customer Channels Into Analytics Community (May 19, 2009)

OREM, UT -- (Marketwire) -- 05/19/09 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the election of Matthew Langie, Senior Director of Product Marketing, to the Web Analytics Association (WAA) Board of Directors. Members of the newly elected board will serve for a two-year period beginning in May.

Mr. Langie anticipates accomplishing three key goals:

  • Educating members to keep them current in the areas of emerging online analytics including mobile, video, social media, widgets and apps
  • Increasing the visibility of the WAA with senior marketing executives as a critical underpinning of online marketing
  • The continued development and refinement of analytics metrics standards that will further accelerate adoption in the market and improve career opportunities for analytics professionals worldwide

"I believe the greatest challenge facing the online marketing industry is the rapid pace of technological innovation and emerging channels through which consumers are engaging businesses," said Mr. Langie. "Working extensively with our leading customers has given me unique insight into the needs of marketers across these channels to help them create more compelling and engaging consumer experiences."

Mr. Langie is passionate about the expansion of Web analytics to online analytics and recently developed a new industry event called MindMeld working with Jim Sterne, WAA Chairman, and John Lovett, a senior analyst at Forrester Research. The objective of MindMeld is to bring together the leaders in online analytics and start shaping the debate on issues that are important to the continued growth of the analytics industry. In addition, Mr. Langie has shared his expertise as a speaker at numerous industry conferences and events.

"Active involvement from member companies like Omniture makes the Web Analytics Association a more effective organization to help shape and advance the industry," said Jim Sterne, co-founder and current chairman of the WAA. "We welcome Mr. Langie to the board and look forward to his contributions."

Mr. Langie has also been heavily involved in creating product offerings at Omniture focused on taking advantage of new and emerging digital channels. He was part of the team that launched Omniture mobile measurement solutions such as the SiteCatalyst for iPhone application and other mobile devices for access to key reports and dashboards while on the go. He also brought to market the App Measurement for iPhone solution, which enables online marketers to utilize Omniture mobile solutions for powerful measurement, analysis and reporting capabilities on usage of native iPhone applications.

Prior to Omniture, he held management roles at Hewlett-Packard and business development efforts for the software technology research lab at Intel. He also led the marketing efforts for best-selling author Michael Crichton. He holds a BBA in marketing from the University of Notre Dame and an MBA from the University of Texas at Austin, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship. He is a former Air Force officer, separating at the rank of Captain.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright © 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

About The Web Analytics Association
Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise.

For more information about the WAA, or to become a member, visit the WAA Web site at

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Omniture Press Contact:
Mark Boothe
801-722-7000 ext. 1262
Email Contact

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