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MassLive.com Launches New High School Sports Smartphone Apps with Advance Internet and Mobile IQ(August 15, 2011)
Springfield, MA (PRWEB) August 15, 2011
MassLive.com has launched new Android and iPhone smartphone apps covering high school sports teams throughout Western Massachusetts.
The MassLive.com High School Sports Android app and the MassLive.com High School Sports iPhone app feature content from the number one Western Massachusetts news, sports and information website in affiliation with The Republican.
Our new mobile apps allow more high school sports fans to enjoy their favorite teams and players with real-time news & scores delivered to their mobile device, said Ed Kubosiak Jr., editor-in-chief, MassLive.com. It is one more facet of our continuing commitment to high school athletics and our local communities.
The apps are free for consumers to download and use. Fans are able to select and save their favorite teams to appear on the home screen of the app. Users who select favorite teams will see each teams latest game scoreboard and upcoming schedule. They also will have the option of requesting push alert notifications in the near future whenever any of their favorite teams has completed a game.
This is another example of technology bringing our readers closer to the news that is most important to them, said Republican sports editor Vernon Hill. In the case of sports, they can now follow their favorite teams for up-to-the minute results. In turn, this tells us how to better serve the interests of our readers. Its an exciting time to be a sports fan.
The apps are available for download at no charge in the iTunes App Store and the Android Market. They were developed and launched with Advance Internet and Mobile IQ. The technology development firm Mobile IQ worked with Advance Internet to provide a unique and engaging smartphone app experience for the millions of high school sports fans using Advance Internet sites, including MassLive.com the leading local source of high school sports news and information in Western Massachusetts.
The apps will leverage Advance Internets custom-built high school sports platform, which manages news, stats, standings and schedules in 44 sports. There are 110,000 team pages for users to choose from across all Advance Internet markets. The platform generates more than 100 million page views a year.
(MassLive.com also has a high school sports mobile website that can be accessed by going to masslive.com on mobile device web browsers.)
MassLive.com, an affiliate of Advance Internet, Inc., is the leading local website for news and information throughout Western Massachusetts featuring the latest Western Massachusetts news, business, sports, travel, weather, traffic, shopping and entertainment information. In addition, MassLive.com has a comprehensive business listings directory, as well as local classified listings for jobs, homes, apartment rentals and autos. MassLive.com is the online home of The Republican.
About The Republican
The Republican was founded in 1824 and is the largest news gathering operation in Western Massachusetts. It also publishes El Pueblo Latino, the only Spanish language weekly in the area. In combination with MassLive.com, The Republican is the premier news and information source in its market in terms of penetration.
About Advance Internet
Advance Internet, Inc.,based in Jersey City, NJ, is a leading creator of highly interactive, online community-based news and information websites created in alliance over 25 newspapers affiliated with Advance Publications Inc. Advance Internets websites are the number one local news and information online destinations for the markets they serve. The websites include al.com, cleveland.com, gulflive.com, MLive.com, NJ.com, NOLA.com, OregonLive.com, SILive.com, syracuse.com, MassLive.com, PennLive.com, and lehighvalleylive.com.
About Mobile IQ
Mobile IQ helps publishers and media agencies take their content mobile in intelligent, engaging, profitable ways. Its publishing hub enables content owners large and small to reach new audiences and make new revenue. Added with its ability to rapidly develop, integrated smartphone apps, Mobile IQ helps its customers stand out from the crowd. Please visit http://www.mobileiq.com or http://www.pressrun.com for more information.
Read the full story at http://www.prweb.com/releases/2011/8/prweb8711514.htm.
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