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Mass.: Bone marrow donor recruiting case settledBone marrow registry, health care company to pay $520,000 for using models to recruit donors
BOSTON (AP) ' Massachusetts officials have announced an agreement that will require a bone marrow registry and medical laboratory company that used fashion models to recruit donors to pay $520,000.
Attorney General Martha Coakley said Caitlin Raymond International Registry and UMass Memorial Health Ventures Inc. engaged in improper marketing by paying models to attract potential donors at malls, festivals and sporting venues.
A judgment filed in court by Coakley on Thursday alleges that they also improperly waived copayments and deductible amounts for the testing of potential donors.
Under the agreement, they will pay restitution to Massachusetts consumers for out-of-pocket payments made for donor testing. They will also pay the state $500,000 for initiatives to improve health care services and to combat unlawful marketing practices.
Officials in New Hampshire, where the models were also used, planned a news conference Thursday afternoon.
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