Company News: Page (1) of 1 - 01/11/12 Email this story to a friend. email article Print this page (Article printing at page facebook

Masdar Deploys C3 Energy Management Software to Track Renewable Energy Production Assets, Energy-Efficient Buildings and Carbon Portfolio

Masdar Leverages C3 Solution to Manage Local and International Projects in Renewable Energy, Green Buildings, Waste, Water and Transportation (January 11, 2012)

ABU DHABI, UNITED ARAB EMIRATES and SAN MATEO, CA -- (Marketwire) -- 01/12/12 -- Masdar, Abu Dhabi's multi-faceted renewable energy company, and C3, an energy and emissions management solutions provider, announced today that Masdar is using C3's energy management technology in Masdar City to monitor and optimize energy, water, sustainable transportation and waste. The C3 solution is also being implemented to manage Masdar's portfolio of international renewable generation projects and track the company's global portfolio of CDM (clean development mechanism) carbon abatement projects and carbon credits.

"Improving energy efficiency is a critical step in optimizing operations, reducing demand and lowering waste," said Dr. Sultan Ahmed Al Jaber, CEO of Masdar. "C3 delivers a cutting-edge, energy and emissions management solution that will further our goal of producing renewable energy, developing a world-class sustainable urban development and implementing carbon reduction projects globally."

The first phase of the C3 implementation has been completed, providing Masdar the ability to track all aspects of resource use across Masdar City -- the low-carbon, low-waste city. This system includes monitoring and managing energy production and consumption, transportation efficiency, waste production and recycling, and water usage. The C3 analysis confirms that Masdar City's residential buildings are highly efficient, with a 56 percent reduction in electricity demand versus the ASHRAE 90.1-2004 standard, and a 70 percent reduction versus the average Abu Dhabi multi-unit residential building.

"We selected C3 because it has the vision, leadership and breadth of solution capability that Masdar City requires to achieve its sustainability goals," said Alan Frost, director of Masdar City. "The company was selected after a careful and thorough market and technical analysis of energy resource management solutions."

Masdar Power is also using C3 to monitor its global portfolio of renewable power projects, including Gemasolar, its 19.9MW CSP plant in Seville, Spain. The software will provide Masdar with invaluable feedback on the sustainability of their wide reaching local and international renewable energy projects.

C3 will be participating at the World Future Energy Summit held in Abu Dhabi from the 16-19 January, 2012.

About Masdar
Masdar is Abu Dhabi's multi-faceted initiative advancing the development, commercialisation and deployment of renewable energy technologies and solutions. The company serves as a link between today's fossil fuel economy and the energy economy of the future -- developing the "greenprint" for how we will live and work tomorrow. Backed by the stability and reputation of the Mubadala Development Company, the strategic investment company of the government of Abu Dhabi, Masdar is dedicated to the emirate's long-term vision for the future of energy.

For more information about the Masdar Initiative, please visit:
Stay connected:;

About C3
C3 provides a family of energy and emissions management software solutions that enable organizations to monitor, mitigate, and monetize energy usage and associated greenhouse gas (GHG) emissions in order to increase profitability. C3 solutions are currently in use to reduce energy cost, risk, and environmental impact at major manufacturers, utilities, technology companies, and municipalities, among others. For more information, please visit

Add to Digg Bookmark with Add to Newsvine

For more information contact:
Company: Masdar
Taryam Al Subaihi
Email: Email Contact
Phone: +971 2 653 6333

Company: C3
Name: Barbara Lewis
Corporate Public Relations
Email: Email Contact
Phone: (650) 235-7405

Copyright @ Marketwire

Page: 1

Related Keywords: energy resource management, emissions management, carbon management, sustainability , Spain, Marketwire, , Environmental Technology, Green Technology, Family,

Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved