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Marshall Grupp Puts Hit On The Tribeca Film Festival

Uses film technique in designing sound for theater ads (July 07, 2004)

Marshall Grupp Sound Design recently designed sound for a pair of 90-second theatrical commercials promoting New Yorks Tribeca Film Festival. The spots, which look like scenes from classic films, pay tribute to the cinematic art as well as the idiosyncrasies of tried and true New Yorkers. Sound designer Marshall Grupp, who began his career as a sound editor for features, created dynamic, richly textured sound effects tracks for the two spots, helping to illustrate the stories of a mob hit and a romantic encounter on a rain-strewn street.

Gangsters plays out like a scene from The Godfather as a pair of mobsters confronts a ?weasel and pump him full of lead. The familiar scenario, however, is given a New York twist as a woman, who happens upon the scene, expresses interest in the dead mans rent-controlled apartment. In Love Story, a couple engages in a gushy reconciliation on a rainy city street, but before they can drive off into the night, a fellow New Yorker steals their cab.

Part of a recent upswing in cinema ads, the project provided Grupp with an opportunity to do the kind of careful, detailed sound work usually reserved for big budget films. Combining Foley and digitally-produced sound elements, Grupp created tracks that help to set the scene and drive the narrative.

Grupp served as supervising sound designer on the 2001 film L.I.E., directed by Michael Cuesta, and as supervising sound editor on the films Bob Roberts, Dark Harbor and Zelly and Me. He began his career as an assistant sound editor on the Academy Award winning film Reds. Grupp is currently designing sound for End of the Century, a documentary about the rock group The Ramones.

Marshall Grupp Sound Design and Music is located at 149 5th Ave. New York, N.Y., 10010. For more information, contact April Jaffe at (212) 388-1212 or visit


Commercial Credits

Title:    Gangsters, Love Story
Length:    :30, :90
Client:    Tribeca Film Festival
Artisans client:  Sound Lounge

Agency:   Ogilvy & Mather, New York. Terry Finley, creative director; Chris Curry, Brendan Gibbons, associate creative directors; Chris Lisick, Rob Rooney, copywriters; Lisa Steinman, Alice Mintzer, executive producers; David Lloyd, art director; Terry DeBonis, producer.

Production Company: Hungry Man, New York. John OHagan, Brendan Gibbons, directors; Simon Coull, dp; Stephen Orent, executive producer; Tom Rossano, staff producer; Jeff Stamp, line producer.

Location:   New York locations.

Editing Company:  PS 260, New York. JJ Lask, Bryan Wetzel, editors; Robert Ryang, assistant editor; Michelle Thibeault, executive producer.

Music Company:  Snyder Music, New York. Craig Snyder, composer.

Post Facility:   Nice Shoes, New York. John Shea, on-line editor; Chris Ryan, colorist; Pat Portella, executive producer.

Graphic Design Company: Brand New School, New York. Sarah Ancalmo, Tamar Samir, designers.

Sound Design Company: Marshall Grupp Sound Design & Music, New York. Marshall Grupp, sound designer.


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Related Keywords:Marshall Grupp, Tribeca Film Festival, sound, Marshall Grupp Sound Design, Foley, Ogilvy & Mather,


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