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Marketing Leader Phil Cowdell Joins Augme Technologies' Advisory Board

(March 26, 2012)

NEW YORK, NY -- (Marketwire) -- 03/26/12 -- Augme Technologies, Inc. (OTCBB: AUGT) ("Augme®") ("the Company"), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that international marketing leader Phil Cowdell has joined the Company's Advisory Board.

Mr. Cowdell is the president of R2C Group, the largest direct response advertising agency in the country, where he leads six teams across the U.S. that create innovative advertising campaigns spanning mobile, online and television media. He formerly served as Chief Executive Officer, then Chairman, of Mindshare, a leading global marketing and advertising network with a customer base that includes such leading brand names as Unilever, Kimberley-Clark, American Express, BP, IBM, LG, Jaguar, LandRover, Holiday Inn/IHG, CVS, Radio Shack, Boehringer Ingelheim, Abbott and 21st Century Insurance. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group.

Previously, Mr. Cowdell was CEO of Ford Media Services at GroupM, leading WPP's media agencies globally for Ford brands including Lincoln, Mercury, Jaguar, Land Rover, Volvo and Mazda. Earlier in his career, Mr. Cowdell held various roles at MediaVest, including media director for P&G.

"Through its Hipcricket brand, Augme is pioneering mobile marketing and advertising," Mr. Cowdell said. "I'm a huge believer in this medium and am pleased to be part of moving Augme's business aggressively forward."

"Phil has a keen understanding of brands and their desire to reach and interact with consumers in personal ways," noted Ivan Braiker, President of Augme Technologies, Inc. "He is a strong believer that mobile can drive business results for brands of all sizes, and we look forward to his contributions on the Augme advisory board."

About Augme Technologies, Inc.

Augme® Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Selling its products and services under the Hipcricket brand, its platform, has provided measurable successes across an industry-leading 150,000+ campaigns for such clients as Macy's, MillerCoors, Nestle, and Clear Channel. Augme's offerings allow marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, MMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's platforms facilitate consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE® solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE®, Augme in 2011 acquired the assets of Hipcricket, Inc. and Jagtag, Inc. and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, San Francisco, Chicago and Tucson. For more information, visit or

Augme® Technologies, Inc., Hipcricket®, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-12.

Forward-Looking Statements
This release includes forward-looking statements. All statements regarding our expected future financial position, including management's revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 28, 2011 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

For Augme Technologies, Inc.

Investor Relations Contact:
Stephanie Prince / Jody Burfening
Lippert/Heilshorn & Associates, Inc.
(212) 838-3777 or

Public Relations Contact:
Ed Harrison
fama PR
(617) 986-5003

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