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Marketing Agency Tangent Snowball Uses Infobright to Create Smarter Marketing Campaigns

Combination of Intelligent Marketing and Superior Technology Delivers Strong ROI to Firm's Clients (November 14, 2011)

TORONTO -- (Marketwire) -- 11/14/11 -- Infobright today announced that Tangent Snowball, a UK-based CRM, direct & digital marketing agency, selected the Infobright® analytic database to support the very high data processing and analysis demands for key client applications. Tangent Snowball chose Infobright Enterprise Edition to overcome performance limitations of its previous database and to meet future scalability needs for data-intensive applications.

Tangent Snowball differentiates itself from other firms by using sophisticated technology and data analysis to drive insight into marketing campaigns. This helps ensure compelling returns on investment for its clients. Through Tangent Snowball's managed service offering, the Infobright database is used to support a number of client-facing applications:

1. UK Labour Party:

Tangent Snowball built and manages the UK opposition party's membership database, containing more than one million members. A MySQL-based database is used for transactional functions such as correspondence and fund raising, while data analysis, audience segmentation and custom reporting are conducted using Infobright. Infobright enables far more detailed reporting and much faster member targeting and analysis than was possible previously.

2. Wolseley UK:

Wolseley UK distributes plumbing products, heating products and construction materials through 650 branches based in the UK. Transaction data from all branches is loaded into Infobright to support customer analysis and targeting, and generate store-specific dashboards. Individual branch managers can use it to build campaigns and offers aimed specifically at their customers or regions, and use the data to improve sales, highlight offers, target their highest- or lowest-spending customers and other marketing functions.

3. Toolkit:

Tangent Snowball's Marketing Services Platform, Toolkit, uses Infobright in a number of ways. Firstly it is used to store large amounts of data generated from client marketing campaigns. This data is then analysed to determine ROI for the campaign. Secondly the platform combines Infobright with sophisticated analysis tools built into Toolkit. This provides constructive real-time insight into customer behaviour and campaign outcomes that inform and shape future campaigns across print, email, web and mobile channels.

"A key driver for future actions is to use intelligence gained from the large amount of data collected by organizations," said Simon Manthorpe, product manager, Tangent Snowball. "Both Tangent Snowball and our clients benefit from Infobright's ability to process far greater volumes of data, far more quickly. Infobright helps Tangent Snowball offer superior technology to our clients which directly enhances their marketing campaigns and operations."

"Tangent Snowball's use of technology combined with creativity delivers the best of intelligent marketing to their clients," said Don DeLoach, CEO of Infobright. "We are very pleased to provide the analytic engine that underlies the advanced technology used to drive insight and deliver strong marketing results to its clients."

About Infobright
Infobright's high-performance database is the preferred choice for applications and data marts that analyze large volumes of "machine-generated data" such as Web data, network logs, telecom records, stock tick data and sensor data. Easy to implement and with unmatched data compression, operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid access to critical business data. For more information, please visit or join our open source community at

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Media Contact:
Laurie Gibson
Kickstart Consulting for Infobright
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+1(650) 969-0764

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