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MarketLive Launches Content Experience ManagerFirst of Its Kind, Fully Integrated eCommerce Product Optimizes Content to Create a Differentiated Customer Experience and Drive Long Term Growth (June 06, 2012)
PETALUMA, CA -- (Marketwire) -- 06/06/12 -- MarketLive, the leader in enterprise-class eCommerce software and solutions, today announced the launch of MarketLive Content Experience Manager, the first of its kind, fully integrated product that uniquely enables and optimizes content to deliver a differentiated shopping experience. The MarketLive Content Experience Manager empowers merchants by improving customer engagement, lowering barriers to purchase, boosting repeat site visits, building customer loyalty, and lowering customer service costs. Merchants gain new efficiencies and raise their brand's search engine relevance, while earning trust and ultimately driving long term growth.
It is no longer enough for retailers online to be strictly merchants. Even integrating product specific content such as product details and ratings and reviews simply falls short. To effectively connect with a brand's core market and stay relevant, merchants must inform and inspire shoppers with the same insight that informs and inspires them. Today, the most sophisticated merchants are weaving in buyer's guides, how-to instructions, use ideas, care information, lifestyle information and more throughout customer experience. However, integrating this syndicated information maintained in traditional open source content management systems is a serious and rising challenge.
The MarketLive Content Experience Manager offers a breakthrough solution to all of these challenges. It is the first fully integrated eCommerce software solution that eliminates the need for third party content management systems and strategically optimizes product information with value-added, non-product content throughout the customer experience. The cutting-edge solution delivers personalized content precisely when the customer needs it. The rules-based intelligence engine that drives content merchandising dramatically reduces the time and cost required for merchants to elegantly connect products and content.
"MarketLive's customers are authentic, their connection with their customers is real and the story behind their products is inspiring," says Mark Pierce, CEO of MarketLive. "To remain competitive and to differentiate from the largest retailers like Amazon, specialty retailers and brands must start now in developing the skills and competency of a publisher as well as a merchant. Those that do stand to win big."
The MarketLive Content Experience Manager provides ready resources and tooling for optimized content implementation, giving merchants more control over content as well as broadening their ability to do more with it. It lowers site management and merchandising costs and leverages existing content investments. The product is highly configurable across multiple devices and channels including social and mobile.
In conjunction with the new product, MarketLive offers best practices for every phase of the customer lifecycle from the challenging tasks of devising content beyond developing product specific content. Other best practices available for MarketLive merchants include ways to use new content to bolster existing site features, how to measure the effectiveness of new content, test new content, and maintain freshness and content that is working.
Since 1995, MarketLive, Inc. has been the leading provider of enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani, Neutrogena, Party City, Perricone MD, Sports Chalet, Sundance, Helzberg, John Deere, Beach Body, Title Nine, Intermix and others. For more information, visit MarketLive at www.marketlive.com
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