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MarketLive Hosts Free Webinar: Optimizing Content for the Ideal Shopping Experience(June 19, 2012)
PETALUMA, CA -- (Marketwire) -- 06/19/12 -- MarketLive, Inc., the leading provider of enterprise-class eCommerce technology and services, today announced it will be hosting a free webinar, "Optimizing Content for the Ideal Shopping Experience." The event takes places on Wednesday, June 20th at 10:00 am PDT / 1:00 pm EDT. This informative webinar will help merchants develop an integrated content strategy to remain competitive and to differentiate from the largest retailers like Amazon.
Attendees will explore leading-edge best practices for using content to effectively inform and inspire shoppers, connect core markets, and stay relevant. Through compelling case studies, attendees will discover how the most sophisticated merchants are weaving in buyer's guides, how-to instructions, use ideas, care information and more throughout the customer experience.
MarketLive founder and chairman Ken Burke will explain why a new content approach is critical to an effective eCommerce strategy and detail leading-edge best practices that include:
- Devising content beyond product specific content to support customers throughout the path to purchase
- Integrating product content and non-product content to open up new pathways for product discovery
- Leveraging analytics and customer behavior as guides for how and where to place content
- Setting ROI expectations
To register for the free webinar, click here.
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Helzberg, and Party City, Armani/Exchange, and many others.
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