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MarketLive(R) Performance Index(TM) Vol.16 Reveals a Solid Increase in 3rd Quarter Revenue and Promises a Strong 2011 Holiday SeasonReport Details Early Season, Peak Buying and Last Minute Frenzy Strategies for Successful Holiday Season Results (October 19, 2011)
PETALUMA, CA -- (Marketwire) -- 10/19/11 -- MarketLive, Inc., the leading provider of enterprise-class eCommerce technology and services, today released the MarketLive Performance Index Volume 16, Q3 2011 Update: Anticipating the Holiday Rush. The quarterly report examines Q3 performance data from more than 100 retail sites.
Online retailers saw robust increases in traffic and revenue during the third quarter, according to the report. Findings include:
- 16% increase in visitors
- 18% increase in revenue
- 5% increase in conversions
- 15% increase in the "1-and-out" rate, which measures the percentage of visits ending after just one page and likely correlates with increased traffic
According to MarketLive CEO, Mark Pierce, "It will be critical for merchants to find ways -- beyond just slashing prices -- to engage holiday shoppers who are likely to research and shop heavily online. Those who succeed in doing that will see larger gains in conversion and sales."
The report offers innovative customer-centric strategies for the 2011 holiday season through early purchase incentives, an emphasis on customer service and a cross touchpoint experience. These include:
- Early season: Encourage immediate purchases by promoting preseason bargains and playing up the scarcity of popular items.
- Peak buying season: Emphasize the value of stellar customer service by promoting site-to-store purchasing and providing prominent, detailed information about delivery cutoff dates.
- Last-minute frenzy: Connect with shoppers on the go by using social media to inform them about in-store holiday happenings -- and tying your mobile store locator to those events.
The complete MarketLive Performance Index Vol. 16 report is available for download at http://www.marketlive.com/marketlive-communications/2011/performance-index/volume-16/67197-form.html
For more holiday strategies and insight into consumer behavior this holiday season, MarketLive will be hosting its 2011 Consumer Shopping Survey and Holiday Strategies Webinar on October 26th, presented in conjunction with the e-Tailing Group. Register at https://marketliveevents.webex.com/marketliveevents/onstage/g.php?t=a&d=809913530&sourceid=9054
Since 1995, MarketLive, Inc. has been the leading provider of enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani, Neutrogena, Party City, Perricone MD, Sports Chalet, Sundance, Design within Reach, Helzberg, John Deere, Beach Body, Title Nine, Intermix and others.
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