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MarketLive(R) Launches MarketLive Mobile(TM) v2 the Next-Generation Mobile eCommerce Platform Including Support for the Apple iPad(R)

H2O Plus, Perricone MD and Armani/Exchange Among First to Extend Their Retail Sites to Shoppers on the Latest Consumer Touch Point (April 01, 2010)

PETALUMA, CA -- (Marketwire) -- 04/01/10 -- MarketLive, Inc., the leading eCommerce software and service provider for midsized specialty retailers, today launched MarketLive Mobile v2, the next-generation mobile eCommerce application which allows retailers to reach shoppers across all important touch points including PC, smartphone and now the Apple iPad. MarketLive Mobile v2 enables retailers to touch consumers whenever and wherever they may be, across any device they choose. The application, which renders a device-aware shopping experience, delivers a compelling, feature rich and graphically pleasing storefront and provides a means for retailers to immediately deliver relevant offers, promotions and products to increase sales and drive business across all channels. Advanced analytics enable retailers to analyze and optimize results.

"Over 20% of our retailers are in the process of adoption of our mobile solution -- and nearly every new customer we sign requires it," said Mark Pierce, CEO of MarketLive. "MarketLive Mobile extends our advanced eCommerce platform to mobile devices with an elegant implementation that renders compelling mobile sites without additional application development, regardless of device type. Our retailers have experienced remarkable success on other popular devices and we look forward to seeing their success extend to the iPad as well."

H2O Plus, Perricone MD, Armani/Exchange and others are among the first to adopt MarketLive Mobile. These top merchants have been quick to embrace the mobile channel and have established profitable relationships with their customers by reaching them in relevant ways, any time, on devices that they choose. In the first few months following adoption, MarketLive Mobile customers have realized incremental new revenue streams.

"We're looking forward to launching our mobile site with MarketLive," said Neil Kjeldsen, Vice President of eCommerce for Perricone MD. "With MarketLive Mobile, we can extend the reach of the Perricone MD business to this growing channel. By easily integrating commerce with our smart phone application initiatives, we will be able to provide a comprehensive mobile solution to our clients."

Integrated product, price, and promotion data -- MarketLive Mobile is designed to leverage a single administration console, product catalog, content engine, customer database, promotion engine, and personalization tool. With MarketLive, retailers build compelling shopping experiences and robust marketing and merchandising strategies that can be leveraged across all sites and devices. MarketLive mobile is built to be device-aware, so no extra site development is required.

Advanced Functionality -- MarketLive Mobile v2 is built on the MarketLive Intelligent Commerce platform. Therefore, it provides the same advanced functionality in use across over 160 retail sites. In addition to these features, MarketLive Mobile v2 adds advanced features including:

  • Device optimization -- When users access a retail site from their mobile device, MarketLive will automatically detect device-type and serve content appropriate for the device whether the device is a smartphone, PC or the iPad.
  • Product Quick Code -- Shoppers experience in-store access to rich product information such as video, reviews and cross-sell and up-sell suggestions via merchant-defined product codes. These codes, when entered on the device, navigate the consumer directly to product pages and additional content.
  • Endless Aisle Capability -- Merchants can offer complete assortment, size and delivery options on the mobile device and showcase a complete set of related products.
  • Effective cross-channel analytics -- Using either Google or Omniture analytics, retailers can track both cross-channel and a channel-specific key performance indicators. Identify the most popular and productive devices for each market and focus marketing efforts for greatest results on these specific devices.

iPad enabled -- MarketLive Mobile v2 allows MarketLive retail sites to be Apple iPad enabled automatically upon site launch. Using MarketLive Mobile v2, retailers can track customer activity across all device types and analyze trends and customer preferences. MarketLive Mobile allows merchants to offer time- and location-based promotions that are designed specifically for user type. The larger form factor and high-resolution graphics capabilities in the iPad enable retailers to offer richer content and more compelling video and graphics in dynamic shopping experiences.

MarketLive Mobile v2 is easy to deploy, customize and manage with a single integrated administration console that enables central administration for the eCommerce site, the mobile storefront, and the iPad storefront. MarketLive enables retailers to leverage a centralized source of content and promotions across sites and device types, controlling all with a powerful unified toolset. The platform offers a device-aware path to purchase and checkout processes, advanced security and payment features, back office integration, and cross-channel reporting and analytics. MarketLive Mobile is a browser-based application that can run on most smartphone operating systems including the iPhone and the iPad.

About MarketLive
Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling™ methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, Helzberg, Party City, Armani/Exchange and many others.

Kelli Tejada
MarketLive, Inc.
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