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Margaritaville Casino and Restaurant Biloxi Opens its Doors with Playersoft Technologies Mobile Enrollment Sign Up System on the Apple iPod Touch(May 29, 2012)
Las Vegas, NV (PRWEB) May 29, 2012
As Margaritaville Casino & Restaurant in Biloxi, Mississippi made its debut with music from legendary singer Jimmy Buffett, employees were ready to welcome guests with the easiest players club registration system in the industry. Playersoft Technologies Mobile Enrollment system allows casino staff to enroll new guests in the casinos players club anywhere on the casino floor utilizing a specialized Apple iPhone or iPod Touch.
Were excited to begin our customer relationships with the ease and convenience of Playersofts mobile enrollment platform. We believe in the system so much weve eliminated a players club booth location, says Jerome Fremin, Director of Slot Operations. Were the first casino to take the booth directly to the customer. No booth barrier, no waiting in line. This makes the Mobile Enrollment system more to us than just the newest technology. Its going to help us create better customer relationships by removing the traditional booth location and allow employees to interact with customers on the floor, where the customer is comfortable and wants to be.
Mobile Enrollments open design interface can operate with any casino player tracking system, transforming the sign up process from several minutes at a club booth to just a few seconds anywhere on the casino floor.
This is uniquely gratifying for us, says Tony de Leon, President of Playersoft. That Margaritaville Biloxi is relying on our Mobile Enrollment platform to be their virtual booth is a huge vote of confidence and it makes a real statement to their guests about the level of customer service they are committing to.
Utilization of an iPhone or iPod makes the entire system small, lightweight and very intuitive. This combination with the Playersoft Mobile Enrollment application makes a product that is fast and extremely simple to use. Weve been casino operators ourselves for both Las Vegas resorts and Native American gaming operations. We know the importance of making the casino players visit convenient and hassle free regardless of a propertys size, said de Leon. Mobile Enrollment was designed specifically to do that by streamlining the enrollment process, but it also creates improved data accuracy during the sign up process and profitability in a number of ways.
Mobile Enrollment also features an offline mode allowing staff to reach out to players at offsite events adding even greater reach and furthering the players experience. This creates a positive impression of the level of service the casino is willing to provide.
Playersoft Technologies began operations in August of 2010 with a mission to help casino operators improve the players gaming experience by creating a positive effect on player retention and profitability. The Playersoft team is comprised of former casino executives who have been inventing systems to streamline and automate operations for many years.
Read the full story at http://www.prweb.com/releases/mobile/signup/prweb9550741.htm.
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