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March Entertainment chooses TACTIC for their production pipeline

(July 26, 2007)
DMN Newswire--2007-7-26--Southpaw Technology Inc., makers of TACTIC, project and digital asset management software, have deployed TACTIC at March Entertainment.

?What used to be accomplished with a number of software tools and hands-on labor is now managed by a single software solution. TACTIC has taken our production to a new level of organization, says Dan Hawes, President, March Entertainment.

TACTIC ties the whole production together with an all-in-one asset and production management solution.

TACTIC Library: It stores corporate digital assets in a clear and cohesive way so that they are easily retrieved. Consistent directory and file-naming conventions ensure a clean and understandable library.

TACTIC Tracking: It records all transactions so a record of who works on an asset and when it occurs is conveniently tracked. It provides an intuitive interface for artists to keep track of their work progress. All check-ins, notes and schedules for artists are conveniently placed together so that the artists can easily find out what has been done and what still needs to be done.

TACTIC Scene Planning: It searches for the assets in an easy to use interface. Users can manage scenes without wasting valuable time manually retrieving directories.

?Prior to TACTIC, it was difficult to resurrect old episodes. A large amount of time was spent tracking down and recovering files. With TACTIC, scenes can be recovered exactly the way they were when in production, says Tammy Semen, Production Supervisor, March Entertainment.

March Entertainment is an award-winning producer of digital content for television, Internet and wireless/mobile platforms. With an office in Toronto and a state of the art production facility in Sudbury, Ontario, March creates propriety content brands that entertain, inform and inspire. The companys approach creates a powerful cross-media experience to a global audience, leveraging the best of each medium, whether television, Internet, or wireless.

To date, March Entertainment has created and produced such successful television properties as Chilly Beach and The Very Good Adventures of Yam Roll in Happy Kingdom, as well as a full-length animated feature for Chilly Beach. In addition to producing content for television and film, March Entertainment also creates web/wireless ?webisodes and games. March Entertainment is currently developing a broadband comedy portal to broadcast its proprietary content.

TACTIC lets your artists focus on their artwork and your Production Managers on the production. TACTIC handles all the details. TACTIC is the only web based, enterprise class solution that provides project management, workflow management and asset management in a single software solution for all industries using digital assets, including Film and Video, Games, and Industrial Design.

Artists and Production Managers spend too much time managing their files. With this task automated by TACTIC, Artists can focus on their creative work and Production Managers can keep an eye on the big picture. Patent pending TACTIC introduces repeatable standard controls developed and extensively tested in production. Theres no need to re-invent the wheel with every new production. TACTIC delivers a true production pipeline from start to finish.

TACTIC is extensively scalable and highly customizable. We provide TACTIC source code to guarantee customization. TACTIC operates on many platforms including Linux®, Windows® XP, 2000 and 2003, and Mac OS®X. TACTIC is deeply integrated with Side Effects Houdini®, Autodesk Maya® SoftImage XSI, and Adobe Flash®.

Southpaw Technology Inc. is headquartered in Toronto, Ontario, Canada. TACTIC is used for production in a wide range of projects including episodic television, full CGI effects films, and industrial design. Its flexibility allows TACTIC to be used in any industry that uses digital assets.

For more information on March Entertainment please visit

For more information on TACTIC please contact Southpaw Technology at or visit us at

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Related Keywords:Project management, digital asset management

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