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Manticore Technology and Bluebird Strategies Partner to Assist B2B Marketers With Executing Lead Generation Programs

  (August 04, 2011)

Austin, TX (PRWEB) August 04, 2011

Manticore Technology, the trusted provider of easy-to-use, powerful, marketing automation solutions for managing the marketing funnel, and BlueBird Strategies, an advanced demand generation agency, has announced a partnership to execute demand generation programs for customers who lack the resources, skills or time to do it themselves.

Manticore Technology delivers a powerful SaaS marketing automation platform which enables marketers to utilize content to guide their prospects through their buying process. Many organizations understand the benefits of implementing a marketing automation platform, but dont have the internal resources or skills to execute technology-based content marketing programs themselves. BlueBird Strategies focus is to help clients generate leads with higher conversion potential. Using marketing automation as the foundation, BlueBird Strategies executes a coordinated effort of demand generation - lead nurturing, lead scoring and lead management - to increase lead velocity through the stages of the buying cycle while preparing the prospect for a more constructive sales conversation.

Manticore is one of the most intuitive marketing automation systems on the market today, said Mac McConnell, managing partner, BlueBird Strategies. "We can shift a marketing program, such as a complex lead nurture flow, from design to production very quickly. The Demand Booster system for automating tasks and the flexible lead scoring system have helped our clients be more productive and efficient turning ideas into dollars.


The BlueBird Strategies team has consistently executed successful demand generation programs for Composite Software, said Gary Damiano, Vice President, Field Marketing, Composite Software. Their expertise using Manticore Technology ensured a fast, complete and very successful implementation. Their knowledge of direct marketing and marketing automation best practices has helped us improve our lead generation, nurturing and lead scoring processes with the net effect of delivering a higher volume of qualified leads to our sales organization.

Bluebird Strategies works with our customers who lack the skills, time or resources to fully develop demand generation and lead nurturing programs, said Jeff Erramouspe, President of Manticore Technology. The technology is only as good as the people behind it and Bluebird brings years of experience and a track record of success to enable our customers to fully realize the benefits of marketing automation.

About Manticore Technology
Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, UPS, Sharebuilder 401(k) and Yamaha. For more information visit http://www.manticoretechnology.com or call 1-866-Manticore.

About Bluebird Strategies
BlueBird Strategies helps clients generate leads with higher conversion potential. Using Manticore Technology as the foundation, BlueBird Strategies can help you design and execute a coordinated effort of demand generation, lead nurturing, lead scoring and lead management to increase lead velocity through the stages of the buying cycle preparing the lead for a more constructive sales conversation. For more information visit http://www.bluebirdstrat.com.

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Read the full story at http://www.prweb.com/releases/2011/8/prweb8695621.htm.


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