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Major Retailers Cashing In on Facebook With Count Me In(February 02, 2012)
TORONTO -- (Marketwire) -- 02/02/12 -- Count Me In, a Facebook group gift shopping app, reports that many retailers are quickly adapting its proprietary platform to their social media strategies in efforts to cash in on Facebook's success.
While few think of Facebook as a place to spend money, the amount of space devoted to Facebook's "payments" system in its recent IPO filing indicates that this is about to change. As retailers struggle to maintain margin, attract shoppers and continue to show growth, they are looking for ways to enhance their social media strategies and begin to generate significant revenues through Facebook.
Count Me In is a proprietary social commerce platform, designed to allow both retailers and consumers the option to get the most out of their Facebook experience. Retailers are able to use the Count Me In app in order to offer their product for immediate sale or for the creation of gift registries from within their Facebook pages; while consumers can browse through thousands of products, designate a gift recipient and invite their friends to contribute, with a few simple clicks.
Count Me In's solution includes a comprehensive consumer intelligence module that gathers real-time information including reference data, transactional data and customer activity. This valuable information is gathered and analyzed in order to help retailers better understand their audience, identify potential purchasers and provide the necessary information in order to narrow-cast through registrants who have already demonstrated a preparedness to purchase a specific product type.
"As retailers are looking to find a solution which will finally allow them to generate significant revenue through Facebook, Count Me In's app seems to be the answer that many have been looking for," said Jeff Saul, a seasoned retail executive and co-founder of Count Me In. "In the past week alone we have signed numerous multi-year agreements with some of the most recognized retail brands. Now that Facebook has publicly signaled its intent to focus on commerce, there is little doubt that we are about to lead what is sure to become the hottest trend in retail."
About Count Me In: CountMeIn is an innovative group-funding Facebook app which allows consumers to organize gifts for themselves or for a friend. Facebook users can now invite others to participate toward the purchase of a gift, or contribute toward the purchase of a gift organized by another user. Gifts can be organized for family, friends or colleagues with permissions granted by the gift organizer so that each participant can contribute and monitor the status of their gift. With this new Facebook app, CountMeIn has unlocked a powerful and robust new social commerce channel for retailers and consumers.
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