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Majesco Entertainment Releases Zumba(R) Fitness Rush Bollywood Style Pack and Zumba(R) Wear Avatar Collection

New Downloadable Content Available Now on Xbox LIVE Marketplace (May 15, 2012)

EDISON, NJ -- (Marketwire) -- 05/15/12 -- Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, just released its first Zumba® Fitness Rush downloadable dance style pack featuring three exotic Bollywood songs to spice up your workout and build your track library. Additionally, Majesco Entertainment launched a Zumba® wear Avatar Collection so fans can customize their Xbox LIVE® avatars with virtual apparel inspired by the fan favorite Zumba® Wear apparel and accessory line currently worn by millions. The Zumba® Fitness Rush Bollywood Style Pack is available now for 480 Microsoft Points ($6.00) on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. The 10-piece Zumba® Wear Avatar Collection is also available now on Xbox LIVE Marketplace for Xbox 360, with individual apparel items ranging from 80 Microsoft Points ($1.00) to 160 Microsoft Points ($2.00).

Featuring stylized Indian choreography that has won fans over with its fun, high energy movements, the Bollywood Style Pack lets you dance with Zumba® creator Beto, and celebrity Zumba® instructors Kass Martin and Tanya Beardsley. Feel the Bhangra beat and get a sneak peek at the Zumba® Fitness Rush Bollywood Style Pack when you download the free trailer. This three song pack includes both licensed music and contagious Zumba® originals that will keep your body moving:

  • "Beware of the Boys," DJ Punjabi (danced by Beto)
  • "Bangalore Dreaming," Zumba® original (danced by Kass Martin)
  • "Start the Fire," Zumba® original (danced by Tanya Beardsley)

You can also show off your style with the new Zumba® Wear Avatar Collection that features a range of vibrant men's and women's apparel, from virtual tank tops, cargo pants and vests to the sporty Zumba® Team Track Jacket and classic Zumba® Fedora. To preview the full collection, please click here.

Zumba® Fitness Rush, available on Kinect™ for Xbox 360, invites you to lose yourself in the music with a fun, effective workout that makes you forget you're even exercising. Get a total body workout and party yourself into shape with 42 sizzling new songs and routines while you move to 24 international dance styles -- that's twice the number of styles included in the original Zumba® Fitness game and more than any other dance game. Six superstar Zumba instructors guide you through each routine in a variety of new, exclusive arenas, while the new Progress Tracker calculates calories burned so you can maximize your workout.

To download screen shots of the new Zumba® wear Avatar Collection click here. And to download assets for the Zumba® Fitness Rush Bollywood Style Pack click here.

For more information about Zumba® Fitness Rush, the Bollywood Style Pack and the Zumba® Wear Avatar Collection, please visit

About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate "pool party" workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit and find us on Facebook and Twitter.

About Majesco Entertainment Company
Majesco Entertainment Company is a leading developer and publisher of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™ and Alvin and the Chipmunks. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA. More info can be found online at or on Twitter at

Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.

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Abby Oliva
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