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Majesco Entertainment Announces E3 2012 Line-Up

'NBA Baller Beats' on Kinect for Xbox 360 Takes to the Court for the First Time; Next Addition to the Best-Selling Zumba(R) Fitness Video Game Franchise Unveiled (May 09, 2012)

EDISON, NJ -- (Marketwire) -- 05/09/12 -- Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced its 2012 gaming line-up for this year's Electronic Entertainment Expo (E3) in Los Angeles, June 5-7. From NBA Baller Beats, the first motion-based participative basketball game that puts a real ball in players' hands, to the next exciting iteration of the incredibly popular Zumba® Fitness video game franchise, Majesco Entertainment's presence, located in West Hall Booth #5200, is set to heat up the show floor with innovative and engaging motion-based experiences.

Raise your game with NBA Baller Beats, a fun, high energy and first-of-its kind participative basketball video game launching this fall exclusively on Kinect™ for Xbox 360® video game and entertainment system from Microsoft. Don't miss your chance to show your skills when Majesco Entertainment debuts the game at E3! NBA Baller Beats gets players on their feet to master ball handling skills using a real basketball while playing to the beat of an exciting and diverse soundtrack. The Kinect motion sensor captures every movement of both player and ball to create an entirely new basketball gaming experience. Players train alongside their favorite NBA franchises unlocking songs, difficulty levels and over 100 posters and trading cards showcasing NBA players' greatest moves. From hip-hop and rock to old school classics, the music is your guide as you become the ultimate baller.

After selling more than 6 million copies worldwide, the Zumba® Fitness video game franchise is breaking new ground in the fitness genre with an exhilarating new experience. Be there when Majesco reveals its next Zumba® Fitness game that's set to hit store shelves this fall.

Media attending E3 who would like to book an appointment to preview these titles should contact Rebecca Keesee ( with Reverb Communications. For additional information about Majesco's entire line-up of products, please visit

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™, Alvin and the Chipmunks, and QUICKHIT NFL Football. The company's shares are traded on the NASDAQ Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA. More info can be found online at or on Twitter at

About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate "pool party" workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit and find us on Facebook and Twitter.

Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

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Media Contacts:
Reverb Communications
Rebecca Keesee
(209) 586-1495 x108

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