The sequel to the best-selling fitness video game of the year debuts on Kinect™ for Xbox 360® this February in a hot new controller-free dance-fitness experience! " />
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Majesco Entertainment Amplifies the Dance-Fitness Party With Zumba(R) Fitness Rush Coming Exclusively to Kinect for Xbox 360 in February 2012

Sequel to Best-Selling Fitness Video Game That Has Sold More Than 3 Million Copies Worldwide Exhilarates Your Body in an All New Controller-Free Experience (October 26, 2011)

EDISON, NJ -- (Marketwire) -- 10/26/11 -- The sequel to the best-selling fitness video game of the year debuts on Kinect™ for Xbox 360® this February in a hot new controller-free dance-fitness experience! Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, along with Zumba Fitness LLC, today revealed plans to release Zumba® Fitness Rush exclusively on Kinect for Xbox 360 in February 2012. The wildly popular original Zumba® Fitness video game has sold more than 3 million copies worldwide since its launch in November 2010.

"Our Zumba Fitness games combine both dance and fitness with fun, high-energy choreography, contagious music and multiplayer functionality that lets friends and family join the party," said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. "Zumba Fitness Rush is packed with features and improvements that Kinect fans have asked for -- from licensed music to a calorie tracker, 40+ all new routines with more than twice the dance styles of the original, a custom playlist feature and online connectivity. This is an incredibly robust experience that fans will love."

Featuring 42 hot new music tracks, sizzling choreography and a huge variety of new dance styles and arenas, Zumba® Fitness Rush invites players to dance their way into shape with a fun and proven program. Six Zumba® instructors get you moving to the beat, including celebrity instructors Beto Perez, Tanya Beardsley and Gina Grant, plus new stars exclusive to the Kinect game: Kass Martin, Jason Thompson and Erica Pierce. Each star instructor personally guides players through choreography that ranges in style from Merengue and Samba to Bollywood and Latin Pop. Dance hands-free as Kinect for Xbox 360 accurately tracks your every move. Monitor improvements with the Progress Tracker, which adds up calories burned, grades dance styles, and displays trophies, stats and overall rank. Whether playing in Single Song, Full Class or Zumba Party mode, players will have a blast with this unique dance-fitness experience that shapes, tones and transforms their bodies as they party themselves into shape.

Additional Zumba® Fitness Rush Features:

  • Hot Dance Music - 42 new routines and music tracks including hits from chart-topping artists Pitbull, Nicole Scherzinger and Yolanda Be Cool & DCup.
  • Superstar Instructors - Dance and interact with six of Zumba Fitness' elite instructors: Beto Perez, Tanya Beardsley, Gina Grant, Kass Martin, Jason Thompson and Erica Pierce.
  • Huge Range of Dance Flavors - Choose from 24 different dance styles, from fan favorites Salsa and Reggaeton to new styles including Bollywood, Axe, Latin Pop and Pasodoble.
  • Customizable Workouts - Create a Zumba® workout that's right for you by choosing your favorite playlist and workout length. Low, Medium and High Intensity routines also cater to dancers of all skill levels.
  • Exotic Party Venues - Dance it up in 10 new, dynamic environments, with 5 venues including Rio Carnival and Las Vegas that are exclusive to the Kinect game.
  • Master Your Flair - Full tutorial mode offers a breakdown of the basic steps and rhythms by core styles.
  • Exclusive Access - Earn achievements and unlock behind-the-scenes Zumba videos as you play, only available in Zumba® Fitness Rush for Kinect.
  • Keep the Dance Party Going - New choreography and licensed music will be released post-launch via add-on content only available on the Xbox LIVE® Marketplace for the Xbox 360 video game and entertainment system from Microsoft. Download the digital content right into your game!

Developed by Zoe Mode, Zumba® Fitness Rush on Kinect for Xbox 360 is expected to release in February 2012 and is available for pre-order now.

For additional information about the Zumba® Fitness franchise of video games, please visit

About The Zumba Program®
Zumba Fitness is the largest dance-fitness company in the world known for the Zumba® program, a blend of contagious and easy-to-follow choreographies set to upbeat international rhythms. Coined the "Fitness-Party™," Zumba® classes provide an effective total-body workout, which tones and sculpts while burning fat. In 2011, Zumba Fitness celebrates 10 years of changing lives as more than 12 million devotees attend weekly Zumba classes across 125 countries in 110,000 locations. In addition to the original Zumba program, there are now four specialty programs: the Zumba Gold® program, a modified version for active older adults; the Zumba® Toning program featuring lightweight, maraca-like Zumba® Toning Sticks; the Aqua Zumba® program, the ultimate "pool party" workout; and the Zumbatomic® program, kid-friendly Zumba routines. For at-home fitness, the brand offers the Zumba® Fitness Total Body Transformation DVD Set and the cutting-edge Zumba® Fitness Exhilarate™ DVD collection; both feature original Zumba® fitness music created by award-winning producers. In 2010, the Zumba® Fitness Video Game was released on multiple platforms. The brand also offers its colorful and expressive multiseasonal Zumba® apparel and footwear collection. With every new project Zumba Fitness undertakes, the mission remains the same -- to make instructors successful. For more information or to find a live class, visit, and find us on Facebook and Twitter. For approved photography, email

About Majesco Entertainment Company
Majesco Entertainment Company is a leading developer and publisher of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™, Alvin and the Chipmunks, and Hulk Hogan's Main Event. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Bristol, UK, and a social games development studio in Foxboro, MA. More info can be found online at or on Twitter at

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.

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